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  Access Rights: Use restricted to UNT Community
  Partner: UNT Libraries
 Department: School of Merchandising and Hospitality Management
 Decade: 1990-1999
 Collection: UNT Theses and Dissertations
Hospitality Students' Attitudes and Behavioral Intentions toward Learning and Using Computer Technology

Hospitality Students' Attitudes and Behavioral Intentions toward Learning and Using Computer Technology

Access: Use of this item is restricted to the UNT Community.
Date: December 1999
Creator: Chuvessiriporn, Suttichai
Description: Following Ajzen/Fishbein's 1980 Theory of Reasoned Action, influences of hospitality students' external variables (age, gender, university classification, and work experience) on computer attitudes, and relationships between computer attitudes and intentions to learn and use computers were tested. A sample of 412 hospitality students completed two measurements: Loyd/Gressard's 1984 Computer Attitude Scale, and Behavioral Intentions to Learn and Use Computers. Males and females had positive computer attitudes. Graduates had more positive computer attitudes. No interaction effect existed between gender and classification. No relationships existed between age and work experience on computer attitudes. Computer attitudes positively correlated with intentions to learn and use computers. Results supported the Theory of Reasoned Action. External variables partially influence attitudes and attitudes influence intentions.
Contributing Partner: UNT Libraries
Marketing strategies for bed and breakfast operations.

Marketing strategies for bed and breakfast operations.

Access: Use of this item is restricted to the UNT Community.
Date: May 1999
Creator: Lee, So Yon
Description: The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.
Contributing Partner: UNT Libraries