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  Partner: UNT Libraries
 Department: Department of Business Education
 Resource Type: Thesis or Dissertation
An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Date: August 1940
Creator: Evans, Ralph L.
Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy reliability-reputation, durability-dependability, social distinction, fear-caution, ambition, pleasure, and family affection. The economy was the one most used appeal by the dealer. As shown in Table 12, the number of advertising appeals used corresponds or exceeds very little the total number of advertising insertions. Excepting one case, the dealers place the largest advertisements in the Sunday paper. The general procedure was that of placing large advertisements in the Sunday paper and smaller ones throughout the week. The total cost for the twenty automobile dealers was $6,452.08. The total advertising cost per dealer ranged from $38.20 to $1613.81. Only nine of the twenty dealers used superlatives in advertising during the month of April. The nine dealers used nine different superlatives for a total of 281 ...
Contributing Partner: UNT Libraries
Commercial Job Opportunity Survey of McAllen, Texas

Commercial Job Opportunity Survey of McAllen, Texas

Date: August 1941
Creator: Jones, Willie W.
Description: "The survey of commercial job opportunities in the City of McAllen, Texas, was undertaken for the purpose of determining: 1. The numerical importance of training for the different kinds of local commercial positions. 2. The desired age, sex, training, and experience for employees in the different commercial positions of the City. 3. Information to be used in the revision of the commercial curriculum of the McAllen Senior High School and in the vocational guidance of students, and in the placement of graduates. 4. The importance and kinds of office equipment in general use locally. 5. The means by which employers of the City of McAllen, Texas, obtain commercial employees. A local survey seemed desirable in order to understand the local situation and needs in regard to commercial courses offered in the high school, and to revise the commercial curriculum intelligently."--leaf 1.
Contributing Partner: UNT Libraries
A Comparative Study of Peters and Pomeroy's Fourth Edition of Commercial Law and Texas Statutes and Rulings and a Texas Supplement Thereto

A Comparative Study of Peters and Pomeroy's Fourth Edition of Commercial Law and Texas Statutes and Rulings and a Texas Supplement Thereto

Date: 1941
Creator: Gullion, James Paul
Description: In Peters and Pomeroy's fourth edition of Commercial Law, a number of cases are cited where there is a difference between the laws and rulings of the various states. There are only three cases in which the difference is given. The procedure was to find all of the cases in which there is any doubt as to the Texas law, and to quote the law or ruling as given by Peters and Pomeroy, and then to give the law or ruling of the State of Texas.
Contributing Partner: UNT Libraries
A Comparative Study of the Elementary-School Handwriting Program as Offered in Five State Courses of Study

A Comparative Study of the Elementary-School Handwriting Program as Offered in Five State Courses of Study

Date: 1942
Creator: Priddy, Bettie Ward
Description: The problem of this investigation is a comparative study of the elementary-school handwriting program as outlined in the courses of study offered by the State Departments of Education in five states.
Contributing Partner: UNT Libraries
A Comparative Study of the Qualifications and Duties of City School Superintendents' Secretaries in Oklahoma

A Comparative Study of the Qualifications and Duties of City School Superintendents' Secretaries in Oklahoma

Date: 1943
Creator: Glenn, Della Ola
Description: The problem in this study is to make a comparison of the qualifications and duties of secretaries of city school superintendents in Oklahoma, with regard to academic training stenographic duties, duties pertaining to financial records and reports, banking duties, duties pertaining to general records and reports, duties pertaining to bus and transportation reports, teaching duties and miscellaneous duties.
Contributing Partner: UNT Libraries
A Comparison of the Learning Difficulties Between Gregg Shorthand and Thomas Natural Shorthand

A Comparison of the Learning Difficulties Between Gregg Shorthand and Thomas Natural Shorthand

Date: 1941
Creator: Serren, Myrtle
Description: The purpose of this problem is to make a comparative study between Gregg Shorthand and Thomas Natural Shorthand. The problem is to compare the learning difficulties of the two systems, and to determine which system is easier to read and write by comparing the rules and principles and the writing fluency.
Contributing Partner: UNT Libraries
The Determination of the Vocational Opportunities for Commercial Graduates of the Smaller and Medium-Sized High Schools, Together with Suggestions for Changes in the Curricula of the High Schools for Lafayette County, Missouri

The Determination of the Vocational Opportunities for Commercial Graduates of the Smaller and Medium-Sized High Schools, Together with Suggestions for Changes in the Curricula of the High Schools for Lafayette County, Missouri

Date: 1941
Creator: Donohew, Leo E.
Description: The aim of this study was to suggest adjustments for the commercial curricula of Lafayette County and to determine the vocational opportunities for commercial graduates of the smaller and medium-sized high schools in a small section of central Missouri.
Contributing Partner: UNT Libraries
The Development and Application of a Rating Scale for the Evaluation of Business Arithmetic Textbooks

The Development and Application of a Rating Scale for the Evaluation of Business Arithmetic Textbooks

Date: 1941
Creator: Adams, Raymond
Description: The purpose of this study was to prepare a rating scale to be applied as an objective basis in the selection of business arithmetic textbooks. After the rating scale was developed, it was then applied to a number of recently published texts to demonstrate its use and practical value.
Contributing Partner: UNT Libraries
The Evolution and Present Form of Automobile Insurance in the State of Texas

The Evolution and Present Form of Automobile Insurance in the State of Texas

Date: 1940
Creator: Callaway, Louis F.
Description: The purpose of this study is to determine the evolution and present form of automobile insurance in the State of Texas.
Contributing Partner: UNT Libraries
The Evolution and Present Status of Accident and Health Insurance in the United States

The Evolution and Present Status of Accident and Health Insurance in the United States

Date: 1941
Creator: Watson, Gracie Fay
Description: The purpose of this study will be to determine the evolution and present form of accident and health insurance in the United States.
Contributing Partner: UNT Libraries
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