- Adding New Content to MKTG 3700 - Marketing and Money
- This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback. digital.library.unt.edu/ark:/67531/metadc157286/
- Creating a Collaborative Online Project for an MBA Core course
- This poster discusses creating a collaborative online project for an MBA core course. Traditional face-to-face classes offer the rich interactive experience gained through collaborative group projects. The authors' approach delivers all the elements of group interaction to an online core MBA course. digital.library.unt.edu/ark:/67531/metadc84138/
- Instructor-Directed, Student-Driven Engagement
- This poster presentation features a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs). digital.library.unt.edu/ark:/67531/metadc157297/
- Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective
- This article discusses marketing accountability using spreadsheets. Extant literature suggests that a key problem with marketing is a lack of financial accountability, and a possible way of improving the situation is to use spreadsheets to inculcate marketing accountability among future marketing executives. This study attempts to enhance our understanding of how to impart spreadsheet skills and encourage an accountability mindset among undergraduate marketing students by focusing on a course called Marketing and Money. Assessment data indicate that the course, which captures the spirit of the behavioral model of learning, does in fact enhance students' spreadsheet skills in a consistent manner. In addition, the analysis suggests that in order to increase students' self efficacy, instructors ought to try to make the course perceptually more useful rather than try to reduce its difficulty. digital.library.unt.edu/ark:/67531/metadc38889/
- A Theory-of-Planned-Behavior Perspective on B2C E-Commerce
- This article discusses a study that shows how different shopping orientations influence customers/ shopping criteria. Employing the Theory of Planned Behavior, this study surveys 688 respondents. Our analysis resulted in five shopping-orientation, and four shopping-criteria scales. The results suggest that customers who are 1. 'Local shopper' or 'technology' oriented, attach higher importance to the criteria of 'shopping environment' and 'merchandise'; 2. 'Local patronage' oriented attach higher importance to the 'shopping environment' criterion and 3. 'Time-concern' oriented, attach higher importance to the 'convenience' criterion. digital.library.unt.edu/ark:/67531/metadc38884/