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 Department: Marketing and Logistics
 Year: 2010
 Collection: UNT Scholarly Works
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Date: 2010
Creator: Ganesh, Gopala & Barat, Somjit
Description: Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Contributing Partner: UNT College of Business
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Date: February 2010
Creator: Ganesh, Gopala & Paswan, Audhesh K.
Description: Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
Contributing Partner: UNT College of Business
An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

Date: April 15, 2010
Creator: Poyser, Whitley; Davis, Alan; Gentry, Danon; Robinson, Miguel; Manuj, Ila; Pohlen, Terrence L. et al.
Description: This paper discusses research into the development, application, and further growth of real options analysis.
Contributing Partner: UNT Honors College
An Exploration Into the Development, Application, and Further Growth of Real Options Analysis [Presentation]

An Exploration Into the Development, Application, and Further Growth of Real Options Analysis [Presentation]

Date: April 15, 2010
Creator: Poyser, Whitley; Davis, Alan; Gentry, Danon; Robinson, Miguel; Manuj, Ila; Pohlen, Terrence L. et al.
Description: Presentation for the 2010 University Scholars Day at the University of North Texas discussing research on the development, application, and further growth of real options analysis.
Contributing Partner: UNT Honors College