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  Partner: UNT College of Business
 Department: Marketing and Logistics
 Collection: UNT Scholarly Works
Adding New Content to MKTG 3700 - Marketing and Money

Adding New Content to MKTG 3700 - Marketing and Money

Date: April 12, 2013
Creator: Ganesh, Gopala
Description: Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Contributing Partner: UNT College of Business
Instructor-Directed, Student-Driven Engagement

Instructor-Directed, Student-Driven Engagement

Date: April 12, 2013
Creator: Pelton, Lou E.
Description: Poster presented as part of the 2013 University Forum on Teaching & Learning at UNT. This poster discusses a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs).
Contributing Partner: UNT College of Business
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Date: 2010
Creator: Ganesh, Gopala & Barat, Somjit
Description: Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Contributing Partner: UNT College of Business
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Date: February 2010
Creator: Ganesh, Gopala & Paswan, Audhesh K.
Description: Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
Contributing Partner: UNT College of Business
Explaining the Underutilization of Inclusive Credit Programs in Subsistence Markets: The Role of Habit Under Different Regulatory Environments

Explaining the Underutilization of Inclusive Credit Programs in Subsistence Markets: The Role of Habit Under Different Regulatory Environments

Date: April 11, 2015
Creator: Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn & Blankson, Charles
Description: Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses explaining the underutilization of inclusive credit programs in subsistence markets and the role of habit under different regulatory environments.
Contributing Partner: UNT College of Business
Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach

Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach

Date: April 11, 2015
Creator: Ketron, Seth & Blankson, Charles
Description: Paper accompanying a presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This paper discusses a case study approach for positioning strategies of financial services firms in Ghana.
Contributing Partner: UNT College of Business
Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation]

Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation]

Date: April 11, 2015
Creator: Ketron, Seth & Blankson, Charles
Description: Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses a case study approach to positioning strategies of financial services firms in Ghana.
Contributing Partner: UNT College of Business