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 Department: Marketing and Logistics
 Collection: UNT Scholarly Works
Adding New Content to MKTG 3700 - Marketing and Money

Adding New Content to MKTG 3700 - Marketing and Money

Date: April 12, 2013
Creator: Ganesh, Gopala
Description: This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Contributing Partner: UNT College of Business
Instructor-Directed, Student-Driven Engagement

Instructor-Directed, Student-Driven Engagement

Date: April 12, 2013
Creator: Pelton, Lou E.
Description: This poster presentation features a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs).
Contributing Partner: UNT College of Business
Balance Between the Personal and Work Life of an Air Traffic Controller

Balance Between the Personal and Work Life of an Air Traffic Controller

Date: April 14, 2011
Creator: Samuel, Anisha & Swartz, Stephen
Description: This poster discusses research on the balance between the personal and work life of an air traffic controller. As the author was looking into articles related to airport and entry level positions, the author got more interested with the life and work of the air traffic controllers. The author's specific research topic is to find the balance between the work and personal life of an air traffic controller.
Contributing Partner: UNT Honors College
Success in College Football and its Effects on Incoming Freshmen and Overall Academics

Success in College Football and its Effects on Incoming Freshmen and Overall Academics

Date: April 14, 2011
Creator: Jean, Cameron & Kirk, Andrea
Description: This poster discusses research on success in college football and its effects on incoming freshman and overall academics. The purpose of the author's research is to provide universities with information that will result in an accurate cost-benefit analysis associated with investments in NCAA sports. Through the author's research, universities will determine if athletic investment will yield the desired academic result. It is hypothesized that athletic investment shows a positive correlation to incoming freshmen quality and academic success of the university.
Contributing Partner: UNT Honors College
An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

Date: April 15, 2010
Creator: Poyser, Whitley; Davis, Alan; Gentry, Danon; Robinson, Miguel; Manuj, Ila; Pohlen, Terrence L. et al
Description: This paper discusses research into the development, application, and further growth of real options analysis. What are real options, you may ask? Well the majority of the academic community would agree that a real option is "a decision that creates the right, but not the obligation, to pursue a future decision." In this paper, the authors' goal is to take that definition and expand it so that it encompasses multiple areas of business. In addition, the authors will explain how real options academic work is done in many business fields, explore the amount of work that is being applied in the corporate sector, and propose solutions to make real options a more visible and prevalent force in business policies. This research aims to shed light on the current development, application, and future progress of ROA, and suggest potential solutions to fill the gaps that exist in the field. (Janney, J.J., & Dess, G.G. 1993)
Contributing Partner: UNT Honors College
An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

Date: April 15, 2010
Creator: Poyser, Whitley; Davis, Alan; Gentry, Danon; Robinson, Miguel; Manuj, Ila; Pohlen, Terrence L. et al
Description: This presentation discusses research on the development, application, and further growth of real options analysis. What are real options, you may ask? Well the majority of the academic community would agree that a real option is "a decision that creates the right, but not the obligation, to pursue a future decision." In this presentation, the authors' goal is to take that definition and expand it so that it encompasses multiple areas of business. In addition, the authors will explain how real options academic work is done in many business fields, explore the amount of work that is being applied in the corporate sector, and propose solutions to make real options a more visible and prevalent force in business policies.
Contributing Partner: UNT Honors College
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Date: 2010
Creator: Ganesh, Gopala & Paswan, Audhesh K.
Description: This article discusses marketing accountability using spreadsheets. Extant literature suggests that a key problem with marketing is a lack of financial accountability, and a possible way of improving the situation is to use spreadsheets to inculcate marketing accountability among future marketing executives. This study attempts to enhance our understanding of how to impart spreadsheet skills and encourage an accountability mindset among undergraduate marketing students by focusing on a course called Marketing and Money. Assessment data indicate that the course, which captures the spirit of the behavioral model of learning, does in fact enhance students' spreadsheet skills in a consistent manner. In addition, the analysis suggests that in order to increase students' self efficacy, instructors ought to try to make the course perceptually more useful rather than try to reduce its difficulty.
Contributing Partner: UNT College of Business
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Date: 2010
Creator: Ganesh, Gopala & Barat, Somjit
Description: This article discusses a study that shows how different shopping orientations influence customers/ shopping criteria. Employing the Theory of Planned Behavior, this study surveys 688 respondents. Our analysis resulted in five shopping-orientation, and four shopping-criteria scales. The results suggest that customers who are 1. 'Local shopper' or 'technology' oriented, attach higher importance to the criteria of 'shopping environment' and 'merchandise'; 2. 'Local patronage' oriented attach higher importance to the 'shopping environment' criterion and 3. 'Time-concern' oriented, attach higher importance to the 'convenience' criterion.
Contributing Partner: UNT College of Business