Description: This paper discusses research on the recruitment of women via the medium of posters during World War Two (1941-1945). The purpose of the paper is to illuminate predominant practices by poster artists and argues that poster artists recruited women by creating two types of poster imagery, Static and Active. The article is informed by a comprehensive review of literature, including primary and secondary sources and several visual analyses conducted by the author. The article concludes that poster artwork shares visual traits with commercial and illustrational artwork created for female viewers prior to the war.