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 Department: Marketing and Logistics
 Collection: UNT Scholarly Works
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Date: February 2010
Creator: Ganesh, Gopala & Paswan, Audhesh K.
Description: Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
Contributing Partner: UNT College of Business
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Date: 2010
Creator: Ganesh, Gopala & Barat, Somjit
Description: Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Contributing Partner: UNT College of Business
An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

Date: April 15, 2010
Creator: Poyser, Whitley; Davis, Alan; Gentry, Danon; Robinson, Miguel; Manuj, Ila; Pohlen, Terrence L. et al.
Description: This paper discusses research into the development, application, and further growth of real options analysis.
Contributing Partner: UNT Honors College
Success in College Football and its Effects on Incoming Freshmen and Overall Academics

Success in College Football and its Effects on Incoming Freshmen and Overall Academics

Date: April 14, 2011
Creator: Jean, Cameron & Kirk, Andrea B.
Description: This poster discusses research on success in college football and its effects on incoming freshman and overall academics. The purpose of the author's research is to provide universities with information that will result in an accurate cost-benefit analysis associated with investments in NCAA sports. Through the author's research, universities will determine if athletic investment will yield the desired academic result. It is hypothesized that athletic investment shows a positive correlation to incoming freshmen quality and academic success of the university.
Contributing Partner: UNT Honors College
Balance Between the Personal and Work Life of an Air Traffic Controller

Balance Between the Personal and Work Life of an Air Traffic Controller

Date: April 14, 2011
Creator: Samuel, Anisha & Swartz, Stephen
Description: Poster presented at the 2011 University Scholars Day at UNT. This poster discusses research on the balance between the personal and work life of an air traffic controller.
Contributing Partner: UNT Honors College
An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

Date: April 15, 2010
Creator: Poyser, Whitley; Davis, Alan; Gentry, Danon; Robinson, Miguel; Manuj, Ila; Pohlen, Terrence L. et al.
Description: This presentation discusses research on the development, application, and further growth of real options analysis.
Contributing Partner: UNT Honors College
Adding New Content to MKTG 3700 - Marketing and Money

Adding New Content to MKTG 3700 - Marketing and Money

Date: April 12, 2013
Creator: Ganesh, Gopala
Description: Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Contributing Partner: UNT College of Business
Instructor-Directed, Student-Driven Engagement

Instructor-Directed, Student-Driven Engagement

Date: April 12, 2013
Creator: Pelton, Lou E.
Description: Poster presented as part of the 2013 University Forum on Teaching & Learning at UNT. This poster discusses a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs).
Contributing Partner: UNT College of Business