Description: This presentation discusses research on the development, application, and further growth of real options analysis. What are real options, you may ask? Well the majority of the academic community would agree that a real option is "a decision that creates the right, but not the obligation, to pursue a future decision." In this presentation, the authors' goal is to take that definition and expand it so that it encompasses multiple areas of business. In addition, the authors will explain how real options academic work is done in many business fields, explore the amount of work that is being applied in the corporate sector, and propose solutions to make real options a more visible and prevalent force in business policies.