UNT Scholarly Works - 10 Matching Results

Search Results

Results: 1 - 10
open access

“Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations

Description: This article analyzes the perception of European destinations through the eyes of Indian Bollywood film viewers to determine how perception is influenced by what is viewed in films. Results indicate differences in destination preference among Bollywood viewers and worldwide tourist trends. Findings indicate that prominently featuring a landscape within Bollywood films can significantly impact Indians’ perception on the destinations’ image.
Date: June 2014
Creator: Josiam, Bharath M.; Spears, Daniel L.; Dutta, Kirti; Pookulangara, Sanjukta & Kinley, Tammy
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Description: This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Factors Associated with Conservation Participation by Local Communities in Gaurishankar Conservation Area Project, Nepal

Description: This article examines how residents’ natural resource dependency and other social, economic, and access-related variables predict conservation participation.Overall, key findings suggest that conservation participation at Gaurishankar Conservation Area Project (GCAP)—a newly designated mountainous protected area in Nepal— needs to be improved with multiple outreach activities, especially to resource-dependent households.
Date: September 29, 2018
Creator: Paudyal, Ramesh; Thapa, Brijesh; Shree Neupane, Suman & Birendra
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Hybrid Human-Artificial Intelligence Approach for Pavement Distress Assessment (PICUCHA)

Description: This article proposes a new method named PICture Unsupervised Classification with Human Analysis (PICUCHA) to circumvent many of the limitations of existing approaches, based on a combination of human and artificial intelligence.
Date: July 2017
Creator: Salini, Reus; Xu, Bugao & Carvalho, Regis
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Pavement Distress Detection with PICUCHA Methodology for Area-Scan Cameras and Dark Images

Description: This article discusses the test of the PICture Unsupervised Classification with Human Analysis (PICUCHA) performance with images taken with area-scan cameras and flash light illumination over a pavement with dark textures.
Date: April 2017
Creator: Salini, Reus; Xu, Bugao & Paplauskas, Paulius
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Impact of Image Resolution Pavement Distress Detection Using PICUCHA Methodology

Description: This article describes a study focused on the analysis of a newly-developed pavement distress classification algorithm, called the PICture Unsupervised Classification with Human Analysis (PICUCHA) method, particularly the impact of image resolutions on its classification accuracy.
Date: December 2016
Creator: Salini, Reus; Xu, Bugao & Souliman, Mena
Partner: UNT College of Merchandising, Hospitality and Tourism
open access

Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior

Description: Article investigates the influence of Hollywood movies and television (movies/TV) on US viewer’s motivation to travel to and participate in activities featured in Hollywood movies/TV productions. Findings identified a profile of Hollywood movies/TV viewers, sources of information used to determine destination choice, and level of involvement among viewers of Hollywood movies/TV productions. Additionally, this study explored the relationships between Hollywood movies/TV productions, tourist moti… more
Date: February 2013
Creator: Spears, Daniel L.; Josiam, Bharath M.; Kinley, Tammy & Pookulangara, Sanjukta
Partner: UNT College of Merchandising, Hospitality and Tourism
Back to Top of Screen