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 Department: Marketing and Logistics
 Year: 2010
 Collection: UNT Scholarly Works
An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

Date: April 15, 2010
Creator: Poyser, Whitley; Davis, Alan; Gentry, Danon; Robinson, Miguel; Manuj, Ila; Pohlen, Terrence L. et al.
Description: This paper discusses research into the development, application, and further growth of real options analysis.
Contributing Partner: UNT Honors College
An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

An Exploration Into the Development, Application, and Further Growth of Real Options Analysis

Date: April 15, 2010
Creator: Poyser, Whitley; Davis, Alan; Gentry, Danon; Robinson, Miguel; Manuj, Ila; Pohlen, Terrence L. et al.
Description: This presentation discusses research on the development, application, and further growth of real options analysis.
Contributing Partner: UNT Honors College
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective

Date: February 2010
Creator: Ganesh, Gopala & Paswan, Audhesh K.
Description: Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
Contributing Partner: UNT College of Business
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Date: 2010
Creator: Ganesh, Gopala & Barat, Somjit
Description: Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Contributing Partner: UNT College of Business