UNT Theses and Dissertations - 120 Matching Results

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Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Description: Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the … more
Date: May 2012
Creator: Nicholson, Danielle Marie
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Bus Ride to Liberation: a Historical Video Documentary of the Acres Homes Transit Company in Houston, Texas

Description: The Acres Homes Transit Company in Houston, Texas is Texas' first African American owned and operated bus company. Some say it is the first in the South. The company was developed during the height of the civil rights period. It serves as an establishment of economic empowerment during the oppressive civil rights era. The video is a historical visual documentation of the bus company from its beginning to its end. An accompanying written profile describes the research process, the pre-production… more
Date: May 1994
Creator: Childress, Doris (Doris Elaine)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Campania In-Felix (Unhappy Country)

Description: This documentary film explores the damages produced by the illegal dumping of toxic waste in the environment and the rise in health concerns specific to the Campania region in Southern Italy. The management of waste material in the region is in the hands of the Camorra - a mafia organization with vast economic and political power. Through the narration of personal stories, the documentary reveals the broken emotional and cultural balance between the people from the region and their land.
Date: May 2011
Creator: Corsale, Ivana
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Central American Media: A Comparative Study of Media Industries in Guatemala, Nicaragua, Honduras, El Salvador, and Costa Rica.

Description: The five countries that lie on the isthmus connecting North and South America have endured a past of colonialism, civil war, and natural disaster. As these countries evolve in the 21st century, growing economies and political peace provide a promising outlook for the citizens of these nations. The media industries in these nations have varying levels of development which are explored in this thesis. Using Michael Porter's 1990 framework and a case study methodology, this thesis explores th… more
Date: August 2008
Creator: Salzman, Catherine C.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Classless: on Being Middle Class in America

Description: Classless: On Being Middle Class in America is a documentary film that explores what it means to be middle class in America. The film combines personal narrative, folksy reporting, and comedy as the film's director— Joe Brown, tries to reconcile his own status anxiety with everyday understandings of social class. Classless takes the form of a journey; the film travels through the American South, Northeast, and the Mountain West while trying to get at the heart of our middle class American Dream… more
Date: May 2013
Creator: Brown, Joseph V.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

Description: Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing… more
Date: May 2010
Creator: Huckeba, Kristyn L.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Contemporary Pirates: An Examination of the Perceptions and Attitudes Toward the Technology, Progression, and Battles that Surround Modern Day Music Piracy in Colleges and Universities.

Description: The pilot study used in this thesis examined the attitudes and perceptions of a small group of students at the University of North Texas. The participants in this pilot study (n=22) were administered an online music file sharing survey, a Defining Issues Test (DIT), and participated in a small focus group. This thesis also outlined the history and progression of online music piracy in the United States, and addressed four research questions which aimed to determine why individuals choose to eng… more
Date: August 2004
Creator: Latson, Christopher Craig
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Cowboys, Postmodern Heroes, and Anti-heroes: The Many Faces of the Alterized White Man

Description: This thesis investigates how hegemonic white masculinity adopts a new mode of material accumulation by entering into an ambivalent existence as a historical agent and metahistory at the same time and continues to function as a performative identity that offers a point of identification for the working class white man suggesting that bourgeois identity is obtainable through the performance of bourgeois ethics. The thesis postulates that the phenomenal transitions brought on by industrialization … more
Date: August 2000
Creator: Murphree, Hyon Joo Yoo
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Partner: UNT Libraries
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¿Cuándo te Veré? “When Will I See You?”

Description: This film examines the phenomenon of a family divided by the U.S.-Mexico border. Saul, the head of the family, migrated north in search of a better life for his wife and children while they stayed behind in Mexico. Not having the documents to cross the border has resulted in being apart from his family for more than ten years. This is a story about separation, pain, and the ultimate sacrifice a family makes as a means of survival.
Date: August 2011
Creator: Colunga, Elizabeth H.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Dangerous, Desperate, and Homosexual: Cinematic Representations of the Male Prostitute as Fallen Angels

Description: The purpose of this study is to frame the cinematic male prostitute as a "fallen angel" to demonstrate that the evolution of the cinematic hustler has paralleled historicized ideological definitions of male homosexuality. Because cultural understandings of male homosexuality frequently reflect Judeo-Christian ideological significations of sin and corruption, the term "fallen angel" is utilized to describe the hustler as a figure who has also succumbed to sin due to his sexual involvement with … more
Date: May 2008
Creator: Lay, John Phillip
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)

Description: The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
Date: December 1995
Creator: Ford, Conny (Conny M.)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study

Description: This study reviews factors that identify U.S. Hispanics as being an ideal target market for adopting Location Based Services (LBS). By using the diffusion of innovation theory, an observed pattern of Hispanics’ adoption of technology, advertisements, smartphones and various smartphone value-added services reveals U.S. Hispanics to be more likely to adopt LBS than non-Hispanics. The study also identifies the top U.S. cell phone wireless providers and analyzes their marketing position towards U.S… more
Date: December 2011
Creator: Yepez, Jennifer
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Disturbing the Peace

Description: Disturbing the Peace is a short, 16mm sync-sound fiction film. Alone one stormy night, a woman must contend with an intruder breaking into her home. The intruder turns out to be a teenage boy. He claims to have broken in only to retrieve a family heirloom he hid there when he and his parents lived in the same house years ago. When the boy finds the heirloom, the woman begins to believe his story, and soon realizes he doesn't have a good home life. The boy asks permission to stay until the storm… more
Date: December 1997
Creator: Hatton, William, 1972-
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Documentary Film: Accidental Shakespeare

Description: According to the American Heritage College Dictionary, the word “community” derives from the Latin roots: communitas and communis meaning “fellowship” and “common,” respectively. The word “amateur” derives from the Latin roots: amator meaning “lover.” A community of amateurs, who love to put on plays, exists within the Denton Community Theatre. Their first attempt at classical theatre was the January 2006 production of Romeo and Juliet, directed by Brad Speck. The film follows two actors (thro… more
Date: May 2007
Creator: Petty, Laurel Ann
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Down, Set, Like? A Study of Social Networking and Sports Fandom

Description: Sports in the 21st century have become popular across multiple industries, and a major boon to a television industry dealing with increasing audience fragmentation. So an understanding of fans' behavior is important to all parties. This study, an online survey consisting of 242 responses, examined fandom and its relationship with time spent using social networking sites and found no statistical correlation. Six uses and gratification factors obtained: human connection, network content, distr… more
Date: May 2013
Creator: Otteson, Gabe
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Dream Lost in Dream: A Love-Hate Relationship of an Alien with America

Description: Exploring the theme of Diaspora, this paper is an accompanying document for the documentary, A Dream Lost in Dream. It sheds light on the purpose, and process of producing this documentary. The main purpose for the production of this documentary has been described as initiation of healthy and casual dialog between diverse populations in America. It emphasizes the importance of creating visual media targeting masses rather than the elite. It is argued that it can act as a tool of awareness, redu… more
Date: August 2011
Creator: Singh, Arvind
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Education for Education's Sake? Exposing the Arts District of Downtown Dallas

Description: This thesis discusses the relatively new approach of art education, by paralleling it to Marxist ideology on art. The Dallas Arts District is one example of a city where museum art education is in conflict: being adopted more vigorously by some and with less acceptance by others. In order to provide a glimpse into the museum ideology of downtown Dallas, previous schools of thought regarding the role of curators and the introduction of educators into museums will be detailed, as well as confli… more
Date: August 2005
Creator: Gormly, Robin K.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Evaluating the Content and Tone of Mental Health News Coverage in Market 40: a Content Analysis of Selected Internet Stories From Las Vegas Broadcasting News Outlets

Description: The purpose of this research study is to analyze mental health related content on the three network affiliated stations in Las Vegas, Nevada. Online web stories from broadcast stations are analyzed in terms of the content and tone. These areas of analysis relate directly to the mass communication theories agenda setting and framing. Historically, mental health news reports have included content and tone that together can potentially create and further stigmatizing sentiments about those with me… more
Date: December 2013
Creator: Conroy, Ashley
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Exhibit Eh: Canadian Dependency, U.S. Hegemony, and the Amorphousness of English Canadian Culture

Description: This thesis begins by examining the factors that have resulted in the dependent nature of Canada's political and economic structure, and proceeds to examine how this has contributed to the cultural amorphousness of English Canadian identity. The hegemonic authority of American and trans-national interests, established and maintained in the cultural sphere through the extensive monopoly of the distribution of cultural and media products, perpetuates the amorphousness of English Canadian culture … more
Date: August 1999
Creator: McIntosh, Andrew
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Female Friendship Films: A Post-Feminist Examination of Representations of Women in the Fashion Industry

Description: This thesis focuses on three fashion industry themed female friendship films: Pret-a-Porter/Ready to Wear (1994) by Robert Altman, The Devil Wears Prada (2006) by David Frankel, and The September Issue (2009) by R.J. Cutler. Female interpersonal relationships are complex – women often work to motivate, encourage and transform one another but can just as easily use tactics like intimidation, manipulation, and exploitation in order to save their own jobs and reputations. Through the lens of post-… more
Date: December 2015
Creator: Geloğullari, Gülin
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Framing Femininity as Insanity: Representations of Mental Illness in Women in Post-Classical Hollywood

Description: From the socially conservative 1950s to the permissive 1970s, this project explores the ways in which insanity in women has been linked to their femininity and the expression or repression of their sexuality. An analysis of films from Hollywood's post-classical period (The Three Faces of Eve (1957), Lizzie (1957), Lilith (1964), Repulsion (1965), Images (1972) and 3 Women (1977)) demonstrates the societal tendency to label a woman's behavior as mad when it does not fit within the patriarchal m… more
Date: May 2007
Creator: Kretschmar, Kelly
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Partner: UNT Libraries
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The future of local television news: Is there a possible strategic planning approach?

Description: This study compared the characteristic of strategic planning as used in the corporate world with the planning process used in a sample of television news departments. The purpose was to determine if commonalities exist; in what circumstances, and whether techniques and approaches used for many years by businesses could advance the process of planning in the fast-paced environment of local television news. In-depth interviews were conducted with a sample of highly experienced local news managers… more
Date: August 2005
Creator: Slocum, Phyllis R.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Gender, Identity, and Influence: Hong Kong Martial Arts Films

Description: This project is an examination of the Hong Kong film industry, focusing on the years leading up to the handover of Hong Kong to communist China. The influence of classical Chinese culture on gender representation in martial arts films is examined in order to formulate an understanding of how these films use gender issues to negotiate a sense of cultural identity in the face of unprecedented political change. In particular, the films of Hong Kong action stars Michelle Yeoh and Brigitte Lin are s… more
Date: December 2002
Creator: Castillo, Gilbert Gerard
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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