UNT Theses and Dissertations - 8 Matching Results

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Development of a Test Blueprint for a Hospitality Management Capstone Course to Measure Programmatic Student Learning Outcomes

Description: The purpose of this study was to develop a test blue-print for a hospitality management capstone course to measure programmatic student learning outcomes. A total of 50 hospitality industry professionals and hospitality management faculty were interviewed through focus group discussions, and a post-focus group survey was conducted to determine a weighted percentage for each of the nine determined content domains. A test blueprint was developed from the weighted proportions determined by this st… more
Date: May 2010
Creator: Stevenson, Jackie M.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Home Furnishing Products

Description: A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However, there is limited research regarding the effectiveness of these strategies. The purpose of this study was to explore consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered noteworthy findings for the home furnishings industry. This study found that although lifestyle orientation is a valuable tool for deline… more
Date: May 2005
Creator: Wilbanks, Jennifer Kay
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand.

Description: The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated t… more
Date: May 2009
Creator: Siri, Raktida
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Marketing Strategies for Bed and Breakfast Operations

Description: The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurem… more
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Date: May 1999
Creator: Lee, So Yon
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Nutrition Knowledge and Attitudes of Students in Four-Year Hospitality Programs

Description: The purpose of this research was to determine the level of nutrition knowledge of students in four-year hospitality programs; their attitudes toward nutrition in general (general attitudes); and their attitudes toward its role in commercial foodservice (restaurant attitudes). Correlations between knowledge and attitudes and differences based on gender, age, college classification, and completion of a college nutrition course were also examined. Hospitality management majors in baccalaureate pro… more
Date: May 1993
Creator: Bruce, Agnes R. (Agnes Rodriguez)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Real Estate Investment Trust (REIT) as an Exit Strategy for Inn Owners

Description: The commercial value for Bed and Breakfasts and Country Inns did not kept pace with other lodging establishments. Lodging real estate investment trusts (REITs) grew in the 1990's by acquiring hotels and motels but not the smaller Inns. This study investigated what sale terms and conditions an Inn owner would sell their property to a REIT. The study examined what conditions an innkeeper would manage the property for the REIT once the sale was closed. This study concluded that a REIT was not a fe… more
Date: May 2000
Creator: Spielman, Daniel L.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Supply chain relationships in apparel retail product development.

Description: The purpose of this study was to investigate supply chain relationships within the apparel retail product development process under a single site case study setting. Relationship determinants (i.e. drivers, facilitators and barriers) that facilitated or impeded the degree of collaborative efforts between the retailer and the supply chain members were identified. As the retailer integrated its product development process with its suppliers, a triangular relationship was formed between the retail… more
Date: May 2002
Creator: Lee, Daton
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

You are what you wear: The examination of fashion leadership and general leadership among African American and Caucasian American college students.

Description: The purpose of this study was twofold. First, the study compared fashion personality characteristics and shopping behaviors of African-American and Caucasian-American college students. Secondly, this study examined characteristics of leadership in general, and fashion leadership specifically, on fashion personality characteristics. The fashion personality characteristics studied included fashion leadership, fashion involvement, shopping enjoyment, and fashion consciousness. The participants con… more
Date: May 2010
Creator: Angelo, Davette
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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