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open access

Assessment of Essential Competencies in the Hospitality Industry

Description: The hospitality industry in recent years has become intensely competitive. Better communication between industry professionals and educators is important for university programs to provide relevant learning experiences for students. The purpose of this study was to determine competencies that hotel and restaurant professionals deem necessary for the success of graduates in the industry. Thirty supervisors of hotel and restaurant management majors who graduated from the University of North Texas… more
Date: August 1994
Creator: Ole-Sein, Kone
Partner: UNT Libraries
open access

Characteristics of Four-Year Baccalaureate Hotel, Restaurant and Institutional Management Programs

Description: The research questions of this study were to determine the specific hotel, restaurant and institutional management courses offered as required and elective courses, to determine which hospitality management courses were taught by faculty members in the hospitality management program versus being taught by faculty in other programs, to determine the teaching methods used to present hospitality curriculum, and to determine the distance learning methods currently used.
Date: August 1996
Creator: Kirby, Allison D. (Allison Dawn)
Partner: UNT Libraries
open access

Children's Inferences Based on Brand Personality

Description: This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicate… more
Date: December 1993
Creator: Overstreet, Kay L.
Partner: UNT Libraries
open access

A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

Description: The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-A… more
Date: August 2002
Creator: Sanchez, Marissa R.
Partner: UNT Libraries
open access

A Comparison of Nutrition Topics and Teaching Methods in Hospitality Management Programs in the United States and International Schools

Description: One hundred forty-nine hospitality and culinary programs located in the U.S. and 49 hospitality and culinary programs located in other countries were examined to identify the differences of nutrition topics taught and teaching methods/resources used in undergraduate hospitality management and culinary programs.
Date: August 1997
Creator: Chen, Fei, 1965-
Partner: UNT Libraries

Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus

Description: This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to … more
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: August 2000
Creator: Mills, Juline
Partner: UNT Libraries
open access

Consumers' Behavioral Intentions Regarding Online Shopping

Description: This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Prod… more
Date: August 2000
Creator: Kumar, Shefali
Partner: UNT Libraries
open access

Customer Perceptions of Fairness in Hotel Revenue Management.

Description: The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP en… more
Date: December 2005
Creator: Sanghavi, Punit
Partner: UNT Libraries
open access

Development of a Test Blueprint for a Hospitality Management Capstone Course to Measure Programmatic Student Learning Outcomes

Description: The purpose of this study was to develop a test blue-print for a hospitality management capstone course to measure programmatic student learning outcomes. A total of 50 hospitality industry professionals and hospitality management faculty were interviewed through focus group discussions, and a post-focus group survey was conducted to determine a weighted percentage for each of the nine determined content domains. A test blueprint was developed from the weighted proportions determined by this st… more
Date: May 2010
Creator: Stevenson, Jackie M.
Partner: UNT Libraries
open access

The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling

Description: The purposes of the study were to: 1) identify the underlying dimensions of consumer shopping motivations and attitudes toward online auction behaviors; 2) examine the relationships between shopping motivations and online auction behaviors; and 3) examine the relationships between shopping attitudes and online auction behaviors. Students (N = 341) enrolled at the University of North Texas completed self-administered questionnaires measuring shopping motivations, attitudes, online auction behavi… more
Date: August 2006
Creator: Jeon, Sua
Partner: UNT Libraries
open access

The Effect of Demographics on Customer Expectations for Service Quality in the Lodging Industry

Description: This study investigated demographic characteristics of 240 Chamber of Commerce members in terms of their expectations for customer service in hotels. Subjects reported their age, gender, marital status, race, educational level, income level and ethnicity, and completed a 26-item questionnaire which measured expectations for customer service. Principal components analysis was used to reduce the 26 items to five dimensions of service quality, and multivariate analysis of variance was used to eval… more
Date: August 1995
Creator: Kniatt, Nancy L. (Nancy Louise)
Partner: UNT Libraries
open access

Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes.

Description: By measuring intentions to purchase, this research gives insight into environmental attitudes, pressures to purchase environmentally friendly apparel, factors that inhibit environmentally friendly apparel purchasing, awareness of environmentally friendly apparel purchase options, and marketing insight into the eco-friendly consumer. The theory of planned behavior (TPB) was used to assess consumer purchasing intentions for environmentally friendly apparel. The TPB consists of a three-pronged mea… more
Date: December 2008
Creator: Umberson, Kirsten
Partner: UNT Libraries
open access

Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Description: The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square … more
Date: December 2010
Creator: Garnett, Rebecca
Partner: UNT Libraries
open access

Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Home Furnishing Products

Description: A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However, there is limited research regarding the effectiveness of these strategies. The purpose of this study was to explore consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered noteworthy findings for the home furnishings industry. This study found that although lifestyle orientation is a valuable tool for deline… more
Date: May 2005
Creator: Wilbanks, Jennifer Kay
Partner: UNT Libraries
open access

Generation Y Attitudes toward Mobile Advertising: Impacts of Modality and Culture

Description: Mobile phone usage has grown rapidly and is widely used as an advertising channel. Both short message service (SMS) and multimedia messaging service (MMS) are typically used for mobile advertising. The goals of this study are to examine the determinants of attitudes toward mobile advertising in an apparel context and subsequent impact on behavior intention and to investigate the effects of modality and culture on attitudes toward apparel mobile advertising. Results indicate that entertainment, … more
Date: August 2010
Creator: Koo, Wanmo
Partner: UNT Libraries

Hospitality Students' Attitudes and Behavioral Intentions toward Learning and Using Computer Technology

Description: Following Ajzen/Fishbein's 1980 Theory of Reasoned Action, influences of hospitality students' external variables (age, gender, university classification, and work experience) on computer attitudes, and relationships between computer attitudes and intentions to learn and use computers were tested. A sample of 412 hospitality students completed two measurements: Loyd/Gressard's 1984 Computer Attitude Scale, and Behavioral Intentions to Learn and Use Computers. Males and females had positive comp… more
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: December 1999
Creator: Chuvessiriporn, Suttichai
Partner: UNT Libraries
open access

Image of Apparel Retail Store by Shopping Environment, Price, and Fashion Innovativeness

Description: This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store imag… more
Date: August 1995
Creator: Smith, Phillip Kerry
Partner: UNT Libraries
open access

The Impact of Career Motivation and Polychronicity on Job Satisfaction and Turnover Intention among Hotel Industry Employees

Description: Employee turnover has been one of the most serious issues facing the hotel industry for many years. Both researchers and practitioners have devoted considerable time and effort to better understand and indentify ways to decrease employee turnover. The purpose of this study was to examine the impact of individual differences focusing on career motivation and polychronicity on job satisfaction and its influence on employee turnover intention in the hotel industry. This study surveyed 609 non-sup… more
Date: August 2008
Creator: Jang, Jichul
Partner: UNT Libraries

The impact of leisure travelers' characteristics on hotel Website attributes preference.

Description: Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking… more
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: December 2004
Creator: Zhang, Li
Partner: UNT Libraries
open access

The impact of U.S. quick service on the health and patronage of Chinese urban consumers.

Description: Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed urban Chinese consumers' perceptions about U.S. quick service restaurants and thei… more
Date: August 2003
Creator: Zhang, Jiaoyan
Partner: UNT Libraries
open access

Impacts of Blogging Motivation and Flow on Blogging Behavior

Description: With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational bl… more
Date: August 2009
Creator: Park, Boram
Partner: UNT Libraries
open access

Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand.

Description: The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated t… more
Date: May 2009
Creator: Siri, Raktida
Partner: UNT Libraries
open access

Influences on the Hispanic Woman's Selection of Work and Social Activity Apparel

Description: This study investigated significant influences including Hispanicness, traditionalism and demographic characteristics on Hispanic women's purchase behavior when selecting work and social activity apparel. A sample of 114 Hispanic women from a Hispanic professional organization or businesses in the Dallas and El Paso, Texas areas. Surveys were collected by mail or administered to subjects. Analyses included frequencies, percentages, t-tests, and Pearson's product-moment correlations. For both si… more
Date: August 1994
Creator: Sifuentes, D. Ileana
Partner: UNT Libraries
open access

Managerial Attitudes Toward Business Regulation: the Arlington Smoking Ordinance

Description: The purpose of this study was to determine if there is a difference in opinion between chain and franchise restaurant managers and independent owner/operators toward the effects of a smoking ordinance. Results of this study showed a significant statistical difference between restaurateur groups toward the perception of economic effects.
Date: August 1996
Creator: Lindly, Ronald B. (Ronald Brian)
Partner: UNT Libraries
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