In order to survive in a hyper-competitive media marketplace, managers must constantly evaluate new technologies and their potential impact on the industry. Using theories on innovation management in organization, this study examined the processes used by managers at daily newspaper in the U.S. during the time period of 1992-2005 to plan for publishing content online. Fourteen subjects, all of whom held management positions during this time, were interviewed at length about their experiences. Their responses reveal that the processes were generally haphazard. This was a result of several factors, some of which were external to the newspaper industry, and others which were cultural, internal forces. Despite a general level of disorganization in the processes, the responses do identify some practices that can be used as blueprints for media organizations that wish to rethink their approach to potentially disruptive technologies.
This qualitative study aims to analyze the lived reality of women working in sports media today. Through systematic analysis of 12 in-depth interviews, the findings of this study suggest that the adoption of technological advancements in news media and all associated outlets have created a leveling effect for women due to the demand for highly skilled individuals who can handle the digital demand of modern news production. This study suggests that longtime gender disparities in sports media are experiencing a bit of a reprieve due to the massive digital audience and the need for professionals who can deliver information quickly and efficiently and with accuracy. However, the persistent symbolic annihilation of women as well as hegemonic hiring practices that emphasize aesthetic appeal have created a difficult path for women to move off the sidelines and into roles with more creative and analytical breadth, even with a rapidly increasing demand for jobs in the media industry.
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