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 Degree Level: Master's
 Collection: UNT Theses and Dissertations
Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

Date: December 2013
Creator: Karam, Marian T.
Description: This study explored attributes of a Facebook brand page (FBP). Seven variables were derived from the framework and applied to FBPs. The goals of this research were to discover which attributes contribute to a successful FBP, determine which attributes increase purchase intentions, and help marketers determine where to focus their efforts. A total of 421 surveys were gathered from men and women ages 18 and older. The methods of this research included factor analysis and multiple regression analysis. Results yielded two loading factors for the trustworthiness variable and supported hypotheses of trustworthiness increasing purchase intentions. It was also discovered that participation positively influences purchase intentions. It is advised that information content be monitored to avoid information overload.
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Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention

Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention

Date: December 2013
Creator: Jung, Yeo Jin
Description: Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such as H&M and Victoria’s Secret started to show more brand ads on Facebook. Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a brand page. However, research regarding this topic is limited as the social networking sites is relatively a new phenomenon. Therefore, the purpose of this research is to examine the effect of the brand’s comments in attenuating (enhancing) negative (positive) influence of other consumer’s postings on brand trust and purchase intention of other consumer’s postings on social media. Findings from this study revealed that there is no moderating effect of brand comments of the relationship between other consumer’s postings and brand trust, while positive other consumer’s postings has a significant effect on consumers’ brand trust. Also, there were no significant differences among other consumer’s postings, brand comments and purchase intention relationships. These findings add to the previous literature explains that brand should interact with consumers ...
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The Glass Is Neither Half Full Nor Empty, It Is Shattered: a Prospective Study of Shattered Assumptions Theory and Psychological Flexibility

The Glass Is Neither Half Full Nor Empty, It Is Shattered: a Prospective Study of Shattered Assumptions Theory and Psychological Flexibility

Date: December 2013
Creator: Schuler, Eric Robert
Description: Shattered assumptions theory posits that each individual has a core set of assumptions about the world and the self, often termed the assumptive world which includes: the world is a benevolent place, the world is meaningful, and the self is worthy. Experiencing a traumatic event is believed to lead individuals to question these assumptions in light of the new contradictory information that causes the assumptive world to shatter, leaving the individual to rebuild a more negative perception of the world and themselves. This rebuilding of a fragile new set of core beliefs is believed to be a cause of posttraumatic stress disorder (PTSD) symptoms. Although shattered assumptions theory has been widely accepted in the field of trauma psychology, the shattering of the assumptive world has not been empirically supported due to measurement issues and poor research designs. The current study implemented a prospective design to assess a new measure of the individual’s assumptive world when there is an intervening trauma. In a college sample (N = 336), individuals who experienced a traumatic event over the course of the semester (n = 40) evidenced decreases in optimism in their assumptive worlds, in comparison to individuals who did not experience a traumatic ...
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Grace After Fire: an Analysis of Table Talk: Color Me Camo-realities of Female Veterans

Grace After Fire: an Analysis of Table Talk: Color Me Camo-realities of Female Veterans

Date: December 2013
Creator: Phillips, Jessica Laureano
Description: Beginning May of 2013 and ending in September, I worked with Grace After Fire (Grace), a virtual nonprofit organization that focuses on issues related to female veterans. Grace’s mission is to provide female veterans with the means to gain knowledge, insight and self-renewal. Grace’s mission is accomplished through peer support and resource referral. The aim of my thesis project was to conduct an analysis of Grace’s peer support system, Table Talk: Color Me Camo (Table Talk). Because Table Talk is a fairly new program for Grace, just over a year old, the outreach coordinators were eager to learn: 1) if they were indeed meeting their mission of empowering female veterans, and 2) the point-of-view of the peer facilitators who conduct Table Talk. To help Grace gain perspective, I interviewed women who had previously attended Table Talk, as well as peer facilitators responsible for coordinating the peer support system-all of whom are female veterans. The following is their story.
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Hermanos De Raza: Alonso S Perales and the Creation of the Lulac Spirit

Hermanos De Raza: Alonso S Perales and the Creation of the Lulac Spirit

Date: December 2013
Creator: Mila, Brandon H.
Description: There were two great ambitions in the life of Alonso S. Perales: the first was to help his people, the Mexican-Americans; the second was to help all of mankind. To pursue this first ambition, Perales became very active as a major political leader who supported civil rights and the abolishment of racial discrimination. Many viewed him as a defender of la raza (the Mexican-American race) and one of the most influential Mexican-Americans of his time. As such, Perales devoted most of his work to defending Mexican-Americans and battling charges that Mexicans were an inferior people and a social problem. He participated in various Civil Rights organizations and was one of the founders of the League of United Latin American Citizens (LULAC). This author argues that without Perales’ involvement, LULAC would have never existed. This work solely focuses on Perales’ life from the late 1920s to the early 1930s. It begins by examining Perales’ roots and his first involvement with Mexican-American civil rights. It then covers his role in the origin of LULAC, specifically its predecessor organization, the League of Latin American Citizens. Furthermore, this work explores Perales’ involvement in the defeat of the 1930 Box Bill and his role in ...
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Historical and Theological Backgrounds of the Whore of Babylon in Revelation 17 & 18 in a Jewish Context

Historical and Theological Backgrounds of the Whore of Babylon in Revelation 17 & 18 in a Jewish Context

Date: December 2013
Creator: Wheatley, Warren
Description: I argue that some ancient Jewish sects, specifically the community at Qumran and the early Christians, did in fact write against, speak out against, and interpret ancient tests as being against their fellow Jews, the Temple, Jerusalem or all three. Given the time in which these occurred, I argue that those sects believed that the Roman Empire would be means in which their god would punish/destroy Jews that did not believe as they did, the Temple that did not represent what they thought it should, and Jerusalem as they believed it had become a sinful city. I examine the writings and persons of the Greek Bible. I examine specifics such as the Parable of the Tenants and demonstrate that this was delivered against Jewish leadership and the Olivet Discourse that, like the book of Jubilees, presents a series of tribulations that will fall on a wicked generation, specifically the one living in Jerusalem during the first century C.E. I also demonstrate how the motif of these writings affected the book of Revelation. I examine the prophetic books of the Hebrew Bible and show how the author used them as allusions in regards to the Whore of Babylon that appear in ...
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Immunohistochemistry of the Gills of the Channel Catfish Ictalurus Punctatus: Cells and Neurochemicals That May Be Involved in the Control of Cardioventilatory Reflexes

Immunohistochemistry of the Gills of the Channel Catfish Ictalurus Punctatus: Cells and Neurochemicals That May Be Involved in the Control of Cardioventilatory Reflexes

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Date: December 2013
Creator: Oden, David S.
Description: In teleost fishes the neurochemicals involved in sensing and responding to hypoxia are unresolved. Serotonergic branchial neuroepithelial cells (NECs) are putative O2 chemoreceptors believed to be homologous to the neural crest (NC) derived APUD (amine-precursor uptake and decarboxylation) pulmonary NECs and carotid body type-1 glomus cells. Branchial NECs contain serotonin (5-HT), thought to be central to the induction of the hypoxic cardioventilatory reflexes. However, application of 5-HT in vivo does not elicit cardioventilatory reflexes similar to those elicited by hypoxia. But previous in vitro neural recordings from glossopharyngeal (IX) afferents innervating O2 chemoreceptors in the trout gill show the same discharge response to hypoxic conditions as does that of acetylcholine (ACh) application. This evidence strongly supports the cholinergic hypothesis of chemoreceptor impulse origin rather than a serotonergic-induced impulse origin model. We therefore hypothesized that NECs contain ACh among other neurochemicals in cells belonging to the APUD series. Although serotonergic branchial NECs did not colocalize with ACh using immunohistochemical methods, several populations of ACh and/or tyrosine hydroxylase (TH) (catecholaminergic) positive, dopamine (DA) negative, cells were found throughout the second gill arch of the channel catfish Ictalurus punctatus. In addition, the NC derivation marker zn-12 labelled the HNK-1-like epitope (Human natural killer) ...
Contributing Partner: UNT Libraries
In-store Event Needs and Technology Use Among Half Price Books Customers

In-store Event Needs and Technology Use Among Half Price Books Customers

Date: December 2013
Creator: Wilson, Steven K.
Description: Half Price Books, Records, Magazines, Inc. (HPB), fills a unique niche by selling a variety of new, used and rare merchandise primarily in their chain of 116 stores in sixteen states and online. The company has noticed increased mobile device use among customers in their stores while sales have declined in recent years. To remain viable HPB is attempting to adapt to market forces in a timely manner while remaining continually interested in growth and innovation. A major part of adapting, growing, and innovating is the adoption and astute utilization of technology in-store and a more complete understanding of their customers’ activities and preferences. The goal is to make Half Price Books a more technologically savvy destination for shopping, community events, and entertainment. One purpose of this study is to give the company a better idea of how customers use technology in searching for merchandise including information searches generated in-store from mobile devices and how customers use the internet to find merchandise prior to and following their experiences in HPB’s stores. Another important purpose is to also determine what kinds of events such as book signings, poetry readings and other special events customers would like to see at Half Price ...
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Josephus’ Jewish War and the Causes of the Jewish Revolt: Re-examining Inevitability

Josephus’ Jewish War and the Causes of the Jewish Revolt: Re-examining Inevitability

Date: December 2013
Creator: Lopez, Javier
Description: The Jewish revolt against the Romans in 66 CE can be seen as the culmination of years of oppression at the hands of their Roman overlords. The first-century historian Josephus narrates the developments of the war and the events prior. A member of the priestly class and a general in the war, Josephus provides us a detailed account that has long troubled historians. This book was an attempt by Josephus to explain the nature of the war to his primary audience of predominantly angry and grieving Jews. The causes of the war are explained in different terms, ranging from Roman provincial administration, Jewish apocalypticism, and Jewish internal struggles. The Jews eventually reached a tipping point and engaged the Romans in open revolt. Josephus was adamant that the origin of the revolt remained with a few, youthful individuals who were able to persuade the country to rebel. This thesis emphasizes the causes of the war as Josephus saw them and how they are reflected both within The Jewish War and the later work Jewish Antiquities. By observing the Roman provincial administration spanning 6-66 CE, I argue that Judaea had low moments sprinkled throughout the time but in 66 there was something ...
Contributing Partner: UNT Libraries
Laser Surface Modification on Az31b Mg Alloy for Bio-wettability

Laser Surface Modification on Az31b Mg Alloy for Bio-wettability

Date: December 2013
Creator: Ho, YeeHsien
Description: Laser surface modification of AZ31B Magnesium alloy changes surface composition and roughness to provide improved surface bio-wettability. Laser processing resulted in phase transformation and grain refinement due to rapid quenching effect. Furthermore, instantaneous heating and vaporization resulted in removal of material, leading the textured surface generation. A study was conducted on a continuum-wave diode-pumped ytterbium laser to create multiple tracks for determining the resulting bio-wettability. Five different laser input powers were processed on Mg alloy, and then examined by XRD, SEM, optical profilometer, and contact angle measurement. A finite element based heat transfer model was developed using COMSOL multi-physics package to predict the temperature evolution during laser processing. The thermal histories predicted by the model are used to evaluate the cooling rates and solidification rate and the associated changes in the microstructure. The surface energy of laser surface modification samples can be calculated by measuring the contact angle with 3 different standard liquid (D.I water, Formamide, and 1-Bromonaphthalen). The bio-wettability of the laser surface modification samples can be conducted by simulated body fluid contact angle measurement. The results of SEM, 3D morphology, XRD, and contact angle measurement show that the grain size and roughness play role for wetting behavior of ...
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