Impacts of Blogging Motivation and Flow on Blogging Behavior
Description:
With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational bl…
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Date:
August 2009
Creator:
Park, Boram
Partner:
UNT Libraries