Curation Subscription Box Services: Implications for the Pet Industry
Description:
This study aims to understand customers' preferred attributes and features of curated subscription box services (CSBS) for pet products and to segment customer groups by favored attributes and features to optimize the CSBS. First, a pretest with 46 students at a southwestern public university in the U.S. was implemented to explore customers' preferences on attributes and features in the subscription service. Choice-based conjoint (CBC) analysis was employed in the challenging tradeoff situation…
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Date:
December 2022
Creator:
Jeong, Misun
Partner:
UNT Libraries