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 Degree Discipline: Journalism
 Degree Level: Master's
 Collection: UNT Theses and Dissertations
The Masculinity Masquerade: the Portrayal of Men in Modern Advertising

The Masculinity Masquerade: the Portrayal of Men in Modern Advertising

Date: August 2013
Creator: Harper, Savannah
Description: The depiction of gender in advertising is a topic of continuous discussion and research. The present study adds to past findings with an updated look at how men are represented in U.S. advertising media and the real effects these portrayals have on the male population under the theoretical framework of hegemony and social cognitive theory. This research is triangulated with a textual analysis of the ads found in the March 2013 editions of four popular print publications and three focus group sessions separated by sex (two all-male, one all-female), each of which is composed of a racially diverse group of undergraduate journalism and communications students from a large Southwestern university. The results of the textual analysis reveal little ethnic or physical diversity among male figures in advertising and distinguish six main profiles of masculinity, the most frequent of which is described as the "sophisticated man." The focus groups identify depictions of extreme muscularity and stereotypical male incompetence as the most negative representations, while humorous and hyperbolic portrayals of sexual prowess and hyper-masculinity are viewed positively as effective means of marketing to men.
Contributing Partner: UNT Libraries
Media and Corporate Social Responsibility: How Leading Business Magazines Frame a Controversial Concept

Media and Corporate Social Responsibility: How Leading Business Magazines Frame a Controversial Concept

Date: August 2013
Creator: Riddell, Brad
Description: Corporate social responsibility (CSR) is an emerging concept that continues to play a controversial role in the business world. Different CSR theories and ethical foundations inform different approaches to embedding socially responsible behavior into today's business functions. As technology, globalization, and economic challenges change the corporate world, the meaning and application of CSR also changes. While no empirical evidence of CSR's impact on performance exists, many corporations operate under the assumption that CSR holds significant value. This study examines the framing of CSR in stories published by leading business magazines between 2008 and 2012. By examining the presentation of CSR concepts, the resulting analysis can provide important conclusions for corporations, public relations practitioners, mass media, and consumers. This study resulted in a hierarchical pyramid of frames that organizes the framing of CSR in business magazines into three layers: category, motivation, and classification as either responsible behavior or irresponsible behavior. These results lead to recommendations for future CSR research, including the need for quantitative evidence of a connection or disconnection between CSR and profitability.
Contributing Partner: UNT Libraries
Creating Captain America: a Frame Analysis of the Pat Tillman Epic

Creating Captain America: a Frame Analysis of the Pat Tillman Epic

Date: May 2013
Creator: DeWalt, Christina A. Childs
Description: Pat Tillman—an Arizona Cardinals player who sacrificed everything to serve his country but died in Afghanistan—was initially touted as a true American hero who was killed by enemy fire. In reality, however, the Tillman narrative was based on nothing but military propaganda. This research focused on how mainstream U.S. newspapers used news frames, overall story tone, and news sources before and after the official acknowledgement of the true cause of Tillman's death as fratricide. As hypothesized from C. Wright Mills' "lesser institutions," Antonio Gramsci's hegemony, and Edward S. Herman and Noam Chomsky's propaganda model, the newspapers generally decreased both direct and indirect references to news frames involving "lesser institutions" (e.g., NFL, Arizona State University) and ideological values (e.g., heroism, patriotism) after the revelation, but they were not critical of the Iraq/Afghanistan wars or the Bush administration at all. In addition, they increased their dependence on official sources and decreased family and friend sources after his cause of death was changed. The results as a whole indicate that in the Tillman saga, the revelation of his true cause of death introduced a significant disruption to the propaganda information system, causing news frames to decrease, but the third filter of the propaganda ...
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Understanding Indian and Pakistani Cultural Perspectives and Analyzing Us News Coverage of Mukhtar Mai and Jyoti Singh Pandey

Understanding Indian and Pakistani Cultural Perspectives and Analyzing Us News Coverage of Mukhtar Mai and Jyoti Singh Pandey

Date: May 2013
Creator: Kark, Madiha
Description: A foreign country's positive or negative image in the U.S. media can influence public attitudes toward that country. The way U.S. media covers sex crimes from countries like India and Pakistan has a direct effect on the global image of these countries. This qualitative content analysis examined the coverage of two rape victims, Jyoti Singh Pandey and Mukhtar Mai in two mainstream U.S. newspapers, the New York Times and the Washington Post. Frames identified in the study include cultural differences, nationality and male patriarchy. The results revealed that while U.S. media was sensitive to both victims, Indian culture was portrayed in a favorable light than Pakistani culture. This study recommends that reporters and newsrooms need to be sensitive in reporting foreign cultures and refrain from perpetuating cultural stereotypes through reporting. The study also recommends developing training and understanding methodology when covering sex crimes so that journalists are aware of the rape myths and narratives that trap them into unfair coverage.
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Down Syndrome and Self-esteem: the Media's Portrayal of Self-esteem in Characters Who Have Down Syndrome

Down Syndrome and Self-esteem: the Media's Portrayal of Self-esteem in Characters Who Have Down Syndrome

Date: December 2012
Creator: Gee, Courtney
Description: Representations of people with a developmental disability are virtually not covered in the media. Although there is little coverage of people with developmental disabilities in the media, there are a few entertainment television characters who have Down syndrome and are represented in the media. This study will take a look at the history of how people with disabilities were represented in the media and examine how two television characters with Down syndrome were portrayed on the shows by examining their self-esteem. This study seeks to focus on portrayal of people with Down Syndrome because the physical features that people with Down Syndrome possess are easy to identify. Specifically, the study examines the portrayal of self-esteem in two television characters, Corky Thatcher (Life Goes On) and Becky Faye Jackson (Glee). The researcher will also examine how the portrayal of self-esteem in the two characters is similar or different in people who have Down Syndrome. In the study the researcher found that the representation of the character Corky was different from the character Becky. But both characters tackled issues that affected the Down Syndrome community and it affected their self-esteem. Corky and Becky were different from the interviewees in the way they ...
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Shaping Relations: a Media Framing Analysis of Japan-us Affairs in the Era of Japan (Sur)passing

Shaping Relations: a Media Framing Analysis of Japan-us Affairs in the Era of Japan (Sur)passing

Date: August 2012
Creator: Pearce, Nicole Marie
Description: The relationship between Japan and the U.S. has endured contention since the beginning of the millennium, but the two countries remain allies. This quantitative and qualitative content analysis examines the print coverage of two controversies in Japan-U.S. relations: the sinking of a Japanese fishing trawler and the controversy surrounding the Futenma base. By applying the theoretical framework of media framing, the research examines four U.S. newspapers and one Japanese newspaper while considering the two corresponding geopolitical periods: Japan (sur)passing. By coding each article for predefined framing categories, the research found in the era of (sur)passing, the application of the mea culpa and responsibility frames mirrored the geopolitical dynamic of the time. However, the reconciliation frame, created by the U.S. newspapers’ use of elite news sources in the period of Japan passing, went against the scholarly interpretation of the period, and instead focused on a positive bilateral relationship in order to influence public opinion.
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Western Media Attitudes Toward an Immigrant of Color Sex Crime Victim: Case Study: the DSK Case

Western Media Attitudes Toward an Immigrant of Color Sex Crime Victim: Case Study: the DSK Case

Date: May 2012
Creator: Mumah, Jenny
Description: About 30 million women in the U.S. are estimated to be victims of sex crimes in their lifetimes. However, sex crimes, especially those committed against immigrants are the least reported crime in the country. Some sex crime victims say the fear of media criticism discourages them from reporting the crime. in May 2011, an African maid working at a New York hotel accused Dominique Strauss-Kahn, the former director of the International Monetary Fund, of sexually assaulting her. This qualitative content analysis examined the coverage of the DSK case, by three leading international newspapers: the New York Times, the Guardian and Le Monde. Findings suggest that Strauss-Kahn received more favorable coverage than Diallo. Frames identified in the coverage include the importance of status/prominence, race, culture differences, victim-blaming, male privilege, socioeconomic differences and focus on appearance. the study recommends that news organizations avoid judgmental coverage of sex crimes and consider identifying victims by allowing them to tell their side of the story.
Contributing Partner: UNT Libraries
Young Journalists Today: Journalism Students’ Perceptions of the Ever-evolving Industry

Young Journalists Today: Journalism Students’ Perceptions of the Ever-evolving Industry

Date: May 2012
Creator: Daniels, Stephanie
Description: Today’s journalism students are learning in a time in which new technology innovations, including online news sites, blogs, and social media, have become a prominent part of the journalism industry. Whether it’s newspapers, public relations, or broadcast, technology has become a part of every area of journalism. While several studies have focused on how journalism classes should be taught in lieu of this change, how students are learning and how they feel about this changing industry has yet to be shared. This research uses both a survey of 203 current, undergraduate pre-journalism students at a large, Southwestern university, as well as focus group interviews with several subgroups of 11 of those students. The results show, not surprisingly, that journalism students are heavy users of technology and social media. They also show that a majority of journalism students prefers consuming media online. However, although students use technology and social media frequently, and also consume media online, there is evidence that suggests that they would rather learn face-to-face with an instructor than take online classes. In addition, they feel positive about their future in the changing industry.
Contributing Partner: UNT Libraries
Predicting Burnout In High-school Journalism Teachers: An Exploratory Study

Predicting Burnout In High-school Journalism Teachers: An Exploratory Study

Date: December 2011
Creator: Sparling, Gretchen B.
Description: This research investigated high-school journalism educators’ use and teaching of convergence technology, as well as their self-efficacy, job satisfaction, job dissatisfaction, and burnout. In general, instructions and uses of multimedia tools were not as prevalent as traditional-journalism instructions and tools. One-third of the teachers expressed moderate or strong levels of burnout in terms of their emotional exhaustion. Although both job satisfaction and job dissatisfaction were strong predictors of burnout, self-efficacy was not. Job dissatisfaction was the strongest predictor of burnout, but contrary to the past research, gender turned out to be the second strongest predictor. Qualitative in-depth interviews with a controlled random sampling of survey respondents revealed that maternal mindset and gender roles strongly contribute to female high-school journalism teachers’ expressed burnout and emotional exhaustion.
Contributing Partner: UNT Libraries
U.S. Newspapers And The Adoption Of Technological Innovations

U.S. Newspapers And The Adoption Of Technological Innovations

Date: December 2011
Creator: Kemp, Jacob
Description: In order to survive in a hyper-competitive media marketplace, managers must constantly evaluate new technologies and their potential impact on the industry. Using theories on innovation management in organization, this study examined the processes used by managers at daily newspaper in the U.S. during the time period of 1992-2005 to plan for publishing content online. Fourteen subjects, all of whom held management positions during this time, were interviewed at length about their experiences. Their responses reveal that the processes were generally haphazard. This was a result of several factors, some of which were external to the newspaper industry, and others which were cultural, internal forces. Despite a general level of disorganization in the processes, the responses do identify some practices that can be used as blueprints for media organizations that wish to rethink their approach to potentially disruptive technologies.
Contributing Partner: UNT Libraries
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