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open access

Revving Up Revenue: Unlocking the Power of Cancellation Policies on Booking Intentions

Description: Over the years, last-minute cancellations and no-shows have presented difficulties for the hospitality sector, negatively affecting hotel operations and revenue. The cancellation policies of hotels have changed significantly as a result. These rules have been modified to act as "price fences" as a result of revenue management strategies used in the hotel industry. This study aims to find out how various cancellation policies impact consumers' perceptions of risk and intent to reserve hotel room… more
Date: May 2023
Creator: Vo, Le Bich Ngoc
Partner: UNT Libraries
open access

The Influence of Social Responsibility on Consumer Behavior in Small Business Restaurants

Description: This research quantifies the mediating effects of consumer satisfaction on the social responsibility dimensions of philanthropy, economics, environmental, ethical, and legal regarding the behavioral outcomes of consumer loyalty while developing a new model (small business social responsibility, SBSR) to measure these effects. The purpose of current study is to provide a contemporary perspective of the influence of organizational social responsibility strategy on consumer behavior regarding thr… more
Date: August 2022
Creator: Holladay, Travis John
Partner: UNT Libraries

Exploring the Impacts of COVID-19 on Hotel Booking Intentions: An Application of the Protection Motivation Theory

Description: After the hit of the COVID-19 pandemic, the hotel industry's efforts need to focus on recovering travelers' confidence by introducing new safe and clean programs or seals. However, there is a lack of guidelines regarding which hotel safety/cleaning programs and what communication strategies are more effective when approaching guests. This study aims to address this gap by using a 2 (COVID-19 Message Type: Fear Appeals vs. Hope Appeals) × 2 (Hotel Safety/Cleaning Program Type: Internal vs. Third… more
Date: May 2021
Creator: Calderon, Araceli Hernandez
Partner: UNT Libraries
open access

Anxiety in the Workplace: A Study of Different Anxiety Relief Methods for Hotel Employees

Description: There is a lack of anxiety relief methods used in the hospitality workplace. This study examines the effectiveness of two forms of anxiety relief through four different methods. The data collection took place in classroom environments at the University of North Texas and the University of New Orleans, both of which are located in southern USA. The independent variables are the recovery method, the mediator variables are restorativeness and emotional improvement, and the dependent variables are … more
Date: May 2020
Creator: Carrillo, Cindy
Partner: UNT Libraries

The Importance of Authenticity of Atmospheric Theming to Revisit Intention of Food and Beverage Venues in Theme Parks

Description: Atmospheric theming is the use of the sensory experience in connection to a theme. The purpose of this research is to examine the effects of atmospherics with theming and their effects on customer behavior in food and beverage operations of a theme park. The official research questions developed for this study include: Does the impact of the authenticity of atmospheric theming influence an effect on revisit intention? Does the type of theme (land's theme or venue's theme) influence the effect o… more
Date: May 2020
Creator: O'Dell, Billy Ray
Partner: UNT Libraries

The Effects of Benefit Types on Customer Loyalty in Integrated Resorts

Description: This study examined the relationships between the six benefit types and customer loyalty through trust and satisfaction in integrated resorts. A self-administered survey was developed based on previous studies in customer loyalty and was distributed through e-Reward online survey panel. The findings showed that only financial gaming benefits, functional gaming benefits, and psychological non-gaming benefits had impacts on customer attitudinal loyalty and customer behavioral loyalty through trus… more
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: August 2019
Creator: Su, Hsiang Wen
Partner: UNT Libraries
open access

Examining Self-Service Kiosks in Quick-Service Restaurant Settings

Description: Research is needed that examines the effects of kiosk technology on restaurant operational performance measures, such as total sales. The study employs a 2X2 between-subjects field experimental design to empirically test the hypothesized relationships proposed in the research model. The data collection site was Burger King located in the student union of a large Tier 1 research university in southwest USA. The independent variables included ordering method (kiosk vs. cashier) and operational vo… more
Date: May 2019
Creator: Torres, Bryan C.
Partner: UNT Libraries
open access

Students' Perceptions on the Curriculum and their Intentions to Work in the Sustainable Industry

Description: The purpose of this study is to examine hospitality and tourism students' attitudinal process shaping their intentions to work in the sustainable industry. The cognitive-affective-conative-attitude framework is used to examine students' intentions to work in the sustainable industry. This study proposes that intentions to work in the sustainable industry is as a result of students' satisfaction of and affective engagement with programs teaching sustainability courses. Sustainability knowledge, … more
Date: May 2018
Creator: Njeri, Millicent
Partner: UNT Libraries
open access

A Comparative Analysis of Digital and Paper Restaurant Menus Based on Customer Perception and Nutritional Labeling

Description: The restaurant industry is a highly customer-driven field. Therefore, it is imperative that restaurateurs consider customer expectations with regard to restaurant menus. The purpose of this experimental study is to examine the effects of menu format (i.e., paper or digital) and amount of nutritional information (i.e., extensive, brief, or none) on customer perceptions of the effectiveness, perceived ease of use, and information quality of the menu. Furthermore, this research intends to test the… more
Date: December 2016
Creator: Moody, Bailey M.
Partner: UNT Libraries
open access

A Study of the Word "Good" Regarding Entry-Level Management Positions from Hospitality Recruiter and Hospitality Student Perspectives

Description: When asked to identify what characteristics are needed to fulfill an entry level management position in their companies, recruiters replied they were looking for someone “good”. When asked why they are enrolled in a 4 year hospitality program, a student may say to acquire a “good” job. The purpose of this study was to investigate the word “good” as it relates to hospitality industry recruiters in fulfilling an entry-level management position, as well as the hospitality management students persp… more
Date: May 2016
Creator: Wood, Stacey
Partner: UNT Libraries
open access

Considering Canine Companionship: An Examination of Dog Owner Travel Desires Using the Model of Goal-Directed Behavior

Description: The purpose of this study is to investigate how internal and external sources influence dog owners’ desire and intent to travel with their dogs, using the model of goal-directed behavior (MGB). Specifically, this study investigates 1) the demographic profile of participating dog owners, 2) the relationship between dog owners’ Anticipated Emotions (AE) and their desire to travel with their dogs, 3) dog owners’ Attitudes toward the act (Aact) of traveling with their dogs and its relationship with… more
Date: December 2014
Creator: Krier, J. Leia
Partner: UNT Libraries
open access

An Exploratory Study of Restaurant Multi-unit Managers’ Development

Description: Development is important to the initial phase of a new restaurant multi-unit manager (MUM), and appropriate training should be conducted in concert with acceptance of the position. The purpose of this study is to explore the need for individual training of restaurant MUMs in order to facilitate a smoother transition between executive level management positions. The exhaustive literature review aided in the creation of three research questions to be answered through the interpretation of collect… more
Date: May 2014
Creator: Lentz, Kathryn J.
Partner: UNT Libraries
open access

An Assessment of Fruit Offerings for 7Th and 8Th Grade Students in Texas

Description: Childhood obesity in America is reaching epidemic proportions. This study explored whether daily online lunch menu information was sufficient to enable parents to advise their children about healthy and unhealthy menu choices in 350 Texas middle schools and whether online menu information strongly correlated with the descriptions of the offerings given by 52 school cafeteria managers in telephone interviews. Although schools are making efforts to describe their offerings, they are not vigorousl… more
Date: August 2012
Creator: Paschal, Ryan Tyler
Partner: UNT Libraries
open access

Impact of Congruence Between Self-disclosed Personal Information and Review on Source Credibility in Online Travel Reviews

Description: This experimental study examined the source-message congruence effect on source credibility by manipulating the congruence of the reviewer’s profile information (travel interest, geographical location) with no changes in the review content. the congruence effect was found to influence perceptions of the reviewer’s expertise in a travel interest. This finding suggests that revealing the reviewer’s travel interest can assist the credibility assessment of travel reviewers-particularly in terms of … more
Date: May 2012
Creator: Park, Hee Lye
Partner: UNT Libraries
open access

Development of a Test Blueprint for a Hospitality Management Capstone Course to Measure Programmatic Student Learning Outcomes

Description: The purpose of this study was to develop a test blue-print for a hospitality management capstone course to measure programmatic student learning outcomes. A total of 50 hospitality industry professionals and hospitality management faculty were interviewed through focus group discussions, and a post-focus group survey was conducted to determine a weighted percentage for each of the nine determined content domains. A test blueprint was developed from the weighted proportions determined by this st… more
Date: May 2010
Creator: Stevenson, Jackie M.
Partner: UNT Libraries
open access

Taiwanese Cruisers in North America: An Empirical Analysis of Their Motivations, Involvement, and Satisfaction

Description: Cruise travel has become very popular worldwide. The North American cruise market is the world's biggest. Asian countries are among the fastest-growing outbound market for cruise travel. The Taiwanese cruise market has grown substantially. However, few research studies have examined Taiwanese travelers' motivation to experience a cruise vacation, and their satisfaction with the experience. Primary data was collected from a convenience sample of Taiwanese tourists who had been on North American … more
Date: August 2009
Creator: Huang, Taiyi
Partner: UNT Libraries
open access

Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand.

Description: The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated t… more
Date: May 2009
Creator: Siri, Raktida
Partner: UNT Libraries
open access

The Impact of Career Motivation and Polychronicity on Job Satisfaction and Turnover Intention among Hotel Industry Employees

Description: Employee turnover has been one of the most serious issues facing the hotel industry for many years. Both researchers and practitioners have devoted considerable time and effort to better understand and indentify ways to decrease employee turnover. The purpose of this study was to examine the impact of individual differences focusing on career motivation and polychronicity on job satisfaction and its influence on employee turnover intention in the hotel industry. This study surveyed 609 non-sup… more
Date: August 2008
Creator: Jang, Jichul
Partner: UNT Libraries
open access

Customer Perceptions of Fairness in Hotel Revenue Management.

Description: The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP en… more
Date: December 2005
Creator: Sanghavi, Punit
Partner: UNT Libraries

Nutritional Labeling on Menus in Full-Service Restaurants: Consumer Attitudes and Intended Usage

Description: Dining out has become an important part of the American lifestyle, greater frequencies as well as increased portion sizes have led to concern. The number of Americans that are classified as overweight or obese has also increased considerably, and the foodservice industry has become a target. Mandatory labeling of menu items has been avoided to this point, but the subject has moved to the forefront and continues to be debated. This study surveyed 502 patrons at a student-run restaurant in Tex… more
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Date: August 2005
Creator: Foster, Charles R.
Partner: UNT Libraries

The impact of leisure travelers' characteristics on hotel Website attributes preference.

Description: Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking… more
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Date: December 2004
Creator: Zhang, Li
Partner: UNT Libraries
open access

The impact of U.S. quick service on the health and patronage of Chinese urban consumers.

Description: Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed urban Chinese consumers' perceptions about U.S. quick service restaurants and thei… more
Date: August 2003
Creator: Zhang, Jiaoyan
Partner: UNT Libraries

Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus

Description: This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to … more
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Date: August 2000
Creator: Mills, Juline
Partner: UNT Libraries
open access

Strategic Alliance Between a Bed & Breakfast Inn and a Restaurateur: Impact on Net Income of the Bed & Breakfast Inn

Description: This study was conducted to investigate the impact of restaurant facilities, belonging to a B&B and leased to a professional restaurateur, upon the revenue of the B&B. This study assessed the physical demands placed on the B&B operator by an on-premises restaurant. Lack of sufficient data precluded proving the premise that an on-premises restaurant leased to a restaurateur would increase the income of the B&B without placing undue physical demands on the B&B operator. However, many contributing… more
Date: August 2000
Creator: Filler, Eunice Jeraldine
Partner: UNT Libraries
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