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Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy

Description: This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation modeling was used to predict the effect of shopping benefits and costs perceived from each channel on the consumer's purchase intention. Data analysis (… more
Date: May 2003
Creator: Pookulangara, Sanjukta Arun
Partner: UNT Libraries

Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption

Description: The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study seeks to reveal relationships among six variables: demographic characteristics, mall shopping orientation, mall perception, hedonic satisfaction, utilitarian satisfaction, and mall consumption. The int… more
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Date: August 2002
Creator: Buhrman, Tiffany
Partner: UNT Libraries
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