Increasing the Effectiveness of Location-Based Advertising
Description:
Location-based ads are defined as any ads that are sent by an identified source to consumers' mobile devices when they are around the advertised product/store. Although mobile ad spending is said to have accounted for 68% of all digital ad spending in 2020, knowledge of how businesses can use mobile and location-based technology to reach their customers effectively is limited. Thus, the purpose of this three-essay format dissertation is to review the literature on LBA and identify the gaps in t…
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This item is restricted from view until September 1, 2027.
Date:
August 2022
Creator:
Thapa, Sajani
Partner:
UNT Libraries