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 Degree Discipline: Business Administration
 Collection: UNT Theses and Dissertations
A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments

A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments

Date: August 1971
Creator: Anderson, Robert Lee, 1940-
Description: This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.
Contributing Partner: UNT Libraries
A Study of Denton's Shopping Goods Trade Losses to Dallas and Fort Worth

A Study of Denton's Shopping Goods Trade Losses to Dallas and Fort Worth

Date: August 1953
Creator: Anderson, Roy C.
Description: "The primary objective of this study was to determine the proportion of shopping goods trade Denton merchants are losing to other cities. A secondary objective was to find reasons for the loss of trade. Since Denton is within the trade orbit of Dallas and Fort Worth, special emphasis was placed on finding the percentage of trade going to these two cities...The major finding of this study is the indication that approximately 81 percent of Denton's retail shopping goods trade is actually done in Denton. "-- leaves 1,58.
Contributing Partner: UNT Libraries
Employment Criteria of the Community and Recommended Business Curriculum for Frank Phillips College, Borger, Texas

Employment Criteria of the Community and Recommended Business Curriculum for Frank Phillips College, Borger, Texas

Date: August 1951
Creator: Ayers, Paul J.
Description: The purpose of this survey and study is to attempt the establishment of ways in which the business administration department of Frank Phillips College may help its students to prepare to fill the employment needs in the commercial offices of the area.
Contributing Partner: UNT Libraries
The Factors Influencing Out-of-State Companies to Establish Manufacturing Facilities in Dallas County

The Factors Influencing Out-of-State Companies to Establish Manufacturing Facilities in Dallas County

Date: June 1961
Creator: Baird, Mellon Campbell
Description: "The purpose of this study was to collect and analyze locational data on all branch maufacturing plants established in Dallas County in 1954, 1955, and 1956; these data were acquired through personal interviews in 1957. For comparative purposes the same data on branch plants established in 1959 were obtained in 1960. The following elements of the locational process were determined and analyzed: 1. Origin and character of the new plants; specifically location of home office, types of products, size and location of the plant in Dallas. 2.locational process, including company personnel assigned the task of locating a suitable site and local agencies assisting in the locational process. 3. reasons for establishing the branch plant 4. factors that influenced management to locate the plant inDallas in preference to any other locations."-- leaf 4.
Contributing Partner: UNT Libraries
Survey of Employment Criteria and Recommended Adult Commercial Education Program at Amarillo College, Amarillo, Texas

Survey of Employment Criteria and Recommended Adult Commercial Education Program at Amarillo College, Amarillo, Texas

Date: 1950
Creator: Balderston, John F.
Description: The purpose of this study is to attempt establishment of ways by which Amarillo College, as a community junior college, can further extend its benefits to the adults of the community through its commercial curriculum.
Contributing Partner: UNT Libraries
A Study of Proposed Mandatory Unit Pricing in the Dallas-Fort Worth Area

A Study of Proposed Mandatory Unit Pricing in the Dallas-Fort Worth Area

Date: August 1971
Creator: Barry, Thomas E., 1943-
Description: The purpose of this research was to compile data from both the consumer and business sectors of the economy in an attempt to determine whether unit price information given to the consumer by a mandatory unit price bill would be justified .
Contributing Partner: UNT Libraries
Placement Service for Graduates of the Schools of Business Administration

Placement Service for Graduates of the Schools of Business Administration

Date: 1947
Creator: Barthold, Ella
Description: The purpose of this study is to find the extent of and manner in which placement service is being performed by the schools of business of colleges and universities for their graduates, and to make recommendations for the organization and physical set-up of an adequate placement service for the School of Business Administration of North Texas State College.
Contributing Partner: UNT Libraries
Present Status of Graduate Degree Requirements in Business Administration and Business Education in Fifty-Eight Colleges and Universities in the United States

Present Status of Graduate Degree Requirements in Business Administration and Business Education in Fifty-Eight Colleges and Universities in the United States

Date: 1949
Creator: Bender, Robert F.
Description: This study attempts to review comprehensively the present status of admission and degree requirements for graduate degrees in the business fields and in the commercial teaching field of secondary and collegiate education. It also seeks to ascertain graduate areas of concentration available in business administration and business education and to determine what graduate courses dealing primarily with business education are offered.
Contributing Partner: UNT Libraries
Growth Based on Physical Units of Production for Selected Periods, 1925-1954

Growth Based on Physical Units of Production for Selected Periods, 1925-1954

Date: 1958
Creator: Bishop, James A.
Description: It is the purpose of this study to provide growth rates based on units of physical production or output.
Contributing Partner: UNT Libraries
An Analysis of the Correspondence-improvement Program at Great American Reserve Insurance Company Dallas, Texas

An Analysis of the Correspondence-improvement Program at Great American Reserve Insurance Company Dallas, Texas

Date: June 1954
Creator: Brock, Luther A.
Description: A preliminary purpose of this study in the area of business communications was that of determining the status of correspondence improvement in stock life insurance companies in Dallas. However, the major purpose, which stemmed from the preliminary one, was to study intensively the approach used in Great American.
Contributing Partner: UNT Libraries
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