UNT Theses and Dissertations - 50 Matching Results

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open access

Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions

Description: When games were first developed for in-home use, they were primarily targeted almost exclusively at children and males. However, today’s marketplace manifests a more diverse population plays Internet-enabled games that can be played virtually anywhere. The average gamer is now 30 years old. Many gamers, obviously, are much older. Yet more strikingly, and more germane to this study’s purpose, 47% of the U.S. gamer population is female, as compared to 40% in 2010. Despite these trends the gaming … more
Date: May 2015
Creator: Alhidari, Abdullah
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Description: The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect consumer attitudes. One particular tactic available to retailers is the use of a spokesperson in the advertisement. Salespersons are used in numerous advertisements and can provide key benefits to an ad… more
Date: December 2001
Creator: Allen, Charlotte
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising

Description: The weight loss industry has come under fire from the Federal Trade Commission (FTC) in recent years due to consumer claims that many firms, marketing weight loss products, are using advertisements in an attempt to deceive consumers. Illegitimate weight loss claims have created so much concern that a White Paper call-to-action to investigate misleading weight loss advertisements has been filed. Despite recent interest, little attention has been garnered concerning the understanding of why cons… more
Date: May 2008
Creator: Amos, Clinton L.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Consumer Perception of Brand Equity Measurement: a New Scale

Description: Brand equity is perhaps the most important marketing concept in both academia and practice. The term came into use during the late 1980s; and the importance of conceptualizing, measuring, and managing brand equity has grown rapidly in the eyes of practitioners and academics alike. This has resulted in several often-divergent view-points on the dimensions of brand equity, the factors that influence it, the perspectives from which it should be studied, and the ways to measure it. Many different d… more
Date: May 2012
Creator: Baalbaki, Sally Samih
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

A Grounded Theory Model of the Relationship between Big Data and an Analytics Driven Supply Chain Competitive Strategy

Description: The technology for storing and using big data is evolving rapidly and those that can keep pace are likely to garner additional competitive advantages. One approach to uncovering existing practice in a manner that provides insights for building theory is the use of grounded theory. The current research employs qualitative research following a grounded theory approach to explore gap in understanding the relationship between big data (BD) and the supply chain (SC). In this study eight constructs e… more
Date: December 2018
Creator: Baitalmal, Mohammad Hamza
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations

Description: Consumers consistently set goals for themselves. Despite good intentions, consumers often deviate from their goals. If consumers understand the benefits that arise from goal success, then why do most consumers fail to accomplish goals? Often, temptations are more appealing than achievement of goals; temptations are tangible while the benefits of a goal are difficult to grasp. An individual who uses his/her imagination to visualize goal success makes the goal more present-minded and attainable (… more
Date: August 2015
Creator: Cowan, Kirsten
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Can Imagination Travel the Distance? Investigating the Role of Psychological Distance and Construal Level in Consumers' Elaborative Approach

Description: Much of consumer behavior research focuses on how consumers process and evaluate information to make current decision. In contrast, many consumer choices ares are underpinned by the need to make choices that incorporate the past or future, other places, other people and other situations that are seemingly hypothetical. The imagination provides the chief means by which consumers are able to traverse this psychological distance. Construal Level Theory (CLT) explains how individuals are able to pl… more
Date: August 2016
Creator: Dadzie, Charlene Ama
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Goodbye Seems to be the Hardest Word: Investigating Why, When, and How to Delete Brands

Description: Branding dates back to centuries ago when traders were trying to distinguish their products from others in order to promise a higher quality to their consumers. Today, brands are considered as intangible resources that can have a significant contribution to the firm performance. Based on the Resource-Based Theory (RBT), valuable, rare, inimitable, and non-substitutable brands are strategic resources that create superior value and play a key role in achieving a sustainable competitive advantage … more
Date: August 2016
Creator: Davari, Arezoo Sadat
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Value: An Examination of Its Key Dimensions and Elements through the Lens of Service-Dominant Logic and Beyond

Description: his dissertation advocates that value and its creation are often misunderstood concepts since both lack robust comprehensive conceptual foundations from which to advance rigorous theoretical development and analysis. Furthermore, this dissertation characterized value as the subjective assessment of the total worth of benefits received for the price paid or costs, i.e. money, time, energy, etc. The purpose of this dissertation was to conduct a holistic examination of value through the lens of se… more
Date: August 2018
Creator: Dickens, John
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector

Description: This study aimed to address consumers' stereotypical categorizations in the form of essentialist views about foreign cultures and their effect on individual consumers, including their negative or aroused emotions and subsequent retail patronage behaviors. The research mission was to empirically assess the salient dimensions of consumers' states of mind (positive and negative affect, psychological essentialism, epistemic curiosity), states of being (store atmospherics), and states of action (ret… more
Date: May 2010
Creator: Ertekin, Selcuk
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

No-thought Shopping: Understanding and Controlling Nonconscious Processing in Marketing

Description: This dissertation explores how nonconscious thought processing might be affected and activated in ways that influence consumer decision making. To activate nonconscious thought processes, this dissertation relies on priming—the unobtrusive activation of mental representations by stimuli in a social context, which occurs without participants' conscious awareness. Three dimensions of consumer decision making are investigated: purchase intention, product evaluation and arousal. The dissertation is… more
Date: December 2012
Creator: Fabrize, Robert O., Jr.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Impact of Relational Incongruity on Customer Ownership and Sales Outcome Performance: A Resource-Advantage Theory Approach

Description: There exists heightened research attention afforded to the pivotal demands - both internal and external - that exist within the salesperson role set. Unprecedented pressures on salespersons to acquire, retain, and build enduring customer relationships to enhance the firm's bottom-line performance coincides with increasing complexities within the work environment. This relevant and timely research introduces an original construct derived from the long-standing attention afforded to relationship … more
Date: December 2017
Creator: Fergurson, Ricky
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Dining at Ethnic-themed Restaurants: an Investigation of Consumers' Ethnic Experiences, Preference Formation, and Patronage

Description: Given unprecedented shifts in the U.S. demography marked by rapid growth in Hispanic, Asian and other ethnic market segments, marketing scholars and practitioners are confronting ways to cultivate ethnic consumers' brand preference formation, retail patronage and their ensuring consumption choices. Food is cited as a common signifier for consumers’ ethnic/cultural identity because food itself is a cultural symbol. However, little research has examined the influences of ethnic identities on cons… more
Date: August 2014
Creator: Gai, Lili
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Creating Supply Chain Resilience with Information Communication Technology

Description: Supply chain resilience refers to the capability of a supply chain to both withstand and adapt to unexpected disturbances. In today's turbulent business environment, firms are continually seeking to create more resilience within their supply chain through increased information communication technology use and enhanced business-to-business relationships. The focus of this dissertation is the investigation of how information communication technology creates resilience at the differing process lev… more
Date: May 2018
Creator: Glassburner, Aaron
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Supply Chain Finance: Developing a Weighted Cash Conversion Cycle to Proxy Corporate Financial Performance

Description: The objective of this three-essay dissertation are to develop a weighted cash conversion cycle (CCC_EVA) and empirically investigate its commensurability of corporate financial performance. Essay 1, titled "Supply Chain Finance: Developing a Weighted Cash Conversion Cycle to Proxy Operations Liquidity", presents the development and supporting empirical evidence of CCC_EVA measurability of operations liquidity. This essay shows the processes of scaling capital intensity and financing cost into t… more
Date: August 2018
Creator: Hammady Brho, Mazen
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

How componential factors and constraint enhance creativity in the development of new product ideas.

Description: New product ideation is the transformation of a raw idea into a robust concept with consideration of fit and feasibility of technologies, customer benefits, and market opportunity. Although the ideation process often involves ambiguous processes, it is the most critical activity in new product development (NPD). As a creativity task, the ideation process is considered heuristic rather than algorithmic. However, managing the ideation process as either a completely heuristic or an entirely algori… more
Date: August 2007
Creator: Hirunyawipada, Tanawat
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Symbolic visuals in advertising: The role of relevance.

Description: Relevance has been applied to various conditions in the marketing literature but no single definition has been developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer behavior fields. Confusion also exists in the literature regarding to what extent a symbolic visual in an advertisement is relevant. Many researchers are also calling for empirical evidence of a linkage between relevance and response through a theoretical measure o… more
Date: August 2008
Creator: Holmes, Gary R.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Brand Management Capability and Brand Performance

Description: Brands are intangible assets that provide companies with the potential to extract higher rents or prices from customers. However, only few organizations are able to build and sustain brands over a long period of time. Brand management capability - the organization's ability to build and sustain brands becomes important for achieving sustainable competitive advantage. Despite the importance of brand management capability to organizations, majority of the brand management literature has primaril… more
Date: August 2016
Creator: Iyer, Pramod P
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Intellectual Capital (IC) and Customer Value in a Retailing Context

Description: Intellectual Capital (IC) is the intellectual capability of an organization; it drives the usage of other productive resources and adds value to the business structure. Although the expanding literature on IC has enhanced our understanding, the effects of IC with relation to consumers have not been explored in the marketing literature. Thus, this study fills this void by approaching the notion of IC from a customer perspective. Customer value also has attracted extensive attention in recent yea… more
Date: August 2015
Creator: Jeon, Sua
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Evolution of Brand Co-Creation: Models and Exploration of Stakeholders' Motivations

Description: Co-creation is an emerging phenomenon that occurs when two or more parties work together to create value. Co-creation, which is a key component to service dominant logic, is present in business to business, business to consumer, and consumer to consumer processes. This dissertation will focus on the business to consumer (and consumer to business) co-creation relationship. Much of the current business to consumer co-creation literature is qualitative in nature, with quantitative work just now be… more
Date: August 2017
Creator: Kennedy, Eric (Marketing professor)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Size Framing: Conceptualization and Applications in Consumer Behavior

Description: Size information is vital in many consumer contexts, but currently, no central framework or conceptual model exists for a thorough understanding of the underlying process of how consumers interpret size information and form size judgments. Thus, the purpose of this three-paper dissertation is to introduce such a framework, discuss future research directions based on that framework, and pursue a few of these directions in the second and third papers, both of which focus on a vanity sizing contex… more
Date: August 2017
Creator: Ketron, Seth
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Developing an Integrated Supply Chain Costing Approach for Strategic Decision Making

Description: The supply chain management discipline suggests that information sharing is paramount when attempting to achieve cost reductions and quality improvements. In many cases, the traditional accounting data used to support strategic decisions reflect inaccurate supply chain costs. This research explores the applications of managerial costing techniques, and how they can be used to improve the decision making capabilities of firms in the aerospace and transportation industries. The methodology use… more
Date: August 2010
Creator: Knipper, Michael E.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

The Impact of Cloud Based Supply Chain Management on Supply Chain Resilience

Description: On March 2011 a destructive 9.0-magnitude earthquake and tsunami along with nuclear explosions struck northeastern Japan; killing thousands of people, halting industry and crippling infrastructure. A large manufacturing company operating outside of Japan received the news in the middle of the night. Within a few hours of the tsunami hitting Japan, this manufacturer’s logistics team ran global materials management reports to communicate the precise status of the products originating from Japan t… more
Date: August 2015
Creator: Kochan, Cigdem Gonul
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

An empirical investigation of the salient dimensions of Baby Boomer and Generation Y consumers' health care decision choices.

Description: The purpose of this research is to empirically investigate consumers' health care decision choices in a dynamic market setting. The unprecedented demands on the U.S. health care system coupled with the mounting controversies surrounding health care reform suggest that consumers' health care decisions warrant empirical research attention. Toward this end, this dissertation empirically explored (1) the characteristics of consumers who possess a willingness to use non-conventional treatments ove… more
Date: August 2006
Creator: Krishnankutty Nair Rajamma, Rajasree
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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