Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations
Description:
Consumers consistently set goals for themselves. Despite good intentions, consumers often deviate from their goals. If consumers understand the benefits that arise from goal success, then why do most consumers fail to accomplish goals? Often, temptations are more appealing than achievement of goals; temptations are tangible while the benefits of a goal are difficult to grasp. An individual who uses his/her imagination to visualize goal success makes the goal more present-minded and attainable (…
more
Date:
August 2015
Creator:
Cowan, Kirsten
Partner:
UNT Libraries