The Effect of Quality and Color Visual Aids on Immediate Recall, Attitude Toward Speaker, and Attitude Toward Speech
Description:
Thirty years of empirical research on visual aids have produced inconsistent results--perhaps because the quality and color of those visuals were inconsistent. The purpose of this study was to determine what effects quality and color of instructional transparencies used in an informative speech have on listener recall and attitudes toward speaker and speech. A total of 709 community college and university students in 36 intact classes were randomly assigned to one of four visual treatment group…
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Date:
May 1999
Creator:
Hamilton, Cheryl A. (Cheryl Ann)
Partner:
UNT Libraries