As the Need Presents Itself: Social Identity Theory and Signaling in Online Crowdfunding Campaigns
Description:
As social interactions increasingly become exclusively online, there is a need for research on the role of identity and social identity in online platforms. Drawing on Symbolic Interactionist approaches to identity, namely Social Identity Theory and Identity Theory, as well as Signaling Theory, this study argues that actors will selectively use religious language to signal their credentials to an audience for the purpose of garnering prosocial behavior in the form of donations to their fundrais…
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Date:
December 2019
Creator:
Hamilton, Scott J
Partner:
UNT Libraries