A Comprehensive Competitive Advantage Construct: Its Theory and Operationalization
Description:
Competitive advantage (CA) is an intuitively evident concept which has been widely used in theoretical research in strategy. But CA's diffuse image and its dynamic nature make it a difficult concept to apply. The purpose of this study was to develop a comprehensive (or macro) CA construct capable of being applied in an empirical manner across a broad spectrum of business situations. This objective required both an adequate grounding of the CA concept within its nomological- net of theories and …
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Date:
May 1991
Creator:
Yates, George C. (George Cochrane)
Partner:
UNT Libraries