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open access

Endangered newspaper: An analysis of 10 years of corporate messages from the Dallas Morning News.

Description: Most newspapers today are struggling to survive in an increasingly fragmented and digital media environment. How have their owners or corporate parents shaped or adapted their business practices to in order to thrive? This question guides the overall approach to this study. The focus is on one newspaper, the Dallas Morning News. In particular, how has the News used corporate messages to respond to the changing media landscape? This study employs forms of rhetorical and discourse analysis to det… more
Date: December 2009
Creator: McLarty, Amy
Partner: UNT Libraries
open access

No Title IX in Journalism: An Analysis of Subject Gender in Newspaper Sports Columns

Description: The purpose of this study is to examine gender bias in sports media from the perspective of the sports columnist. The research analyzed 1,082 sports columns written by ten columnists (five male, five female) at newspapers across the United States. The columns were scrutinized to determine if the column subject was male or female. Results found that 84.4% of the sports columns were written about male athletes or men's sports compared to only 9% devoted to female athletes and women's sports. T… more
Date: December 2009
Creator: Bostic, Jordan
Partner: UNT Libraries
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