An Examination of Selected Product Characteristics Associated with the Sales Success of Nontheatrical Film and Video Works
Description:
The purpose of this study was to test assumptions made about characteristics of nontheatrical film and video works that were thought to contribute to the frequency with which the works were purchased. This study proposed and tested three variables for which relationships to the sales success of nontheatrical film and video works were hypothesized, as well as four variables about which no hypotheses were forwarded.
Nineteen film and video distribution organizations contributed unit sales data f…
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Date:
May 1990
Creator:
Munde, Gail Marie
Partner:
UNT Libraries