Search Results

open access

Intellectual Capital (IC) and Customer Value in a Retailing Context

Description: Intellectual Capital (IC) is the intellectual capability of an organization; it drives the usage of other productive resources and adds value to the business structure. Although the expanding literature on IC has enhanced our understanding, the effects of IC with relation to consumers have not been explored in the marketing literature. Thus, this study fills this void by approaching the notion of IC from a customer perspective. Customer value also has attracted extensive attention in recent yea… more
Date: August 2015
Creator: Jeon, Sua
Partner: UNT Libraries
open access

Internal and External Drivers of Consumers’ Product Return Behaviors

Description: Product return is a necessary part of the exchange process between companies and customers. It accounts for approximately 16% of total sales and a reduction in retailer / manufacturer profits by 3.8% on average. However, industry data also indicates that a significant portion of products are returned for reasons other than product failure – e.g., change of mind, found a lower price elsewhere, or fraudulent and unethical reasons. Consequently, many firms (e.g., REI) have altered their generous … more
Date: August 2015
Creator: Pei, Zhi "Kacie"
Partner: UNT Libraries
open access

Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions

Description: The skincare sector is among the fastest growing consumer branded products, boasting unprecedented growth rates in emerging markets, as well as steady growth in developed and post-developed markets. Yet, a more relevant question to marketers of branded skincare products is what factors influence consumers’ decisions about where to buy such products, and whether or not to spread positive word-of-mouth (WOM) about products and store preferences. Sirgy’s (1982, 1985) self-congruence theory postula… more
Date: August 2015
Creator: Dai, Bo
Partner: UNT Libraries
open access

Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations

Description: Consumers consistently set goals for themselves. Despite good intentions, consumers often deviate from their goals. If consumers understand the benefits that arise from goal success, then why do most consumers fail to accomplish goals? Often, temptations are more appealing than achievement of goals; temptations are tangible while the benefits of a goal are difficult to grasp. An individual who uses his/her imagination to visualize goal success makes the goal more present-minded and attainable (… more
Date: August 2015
Creator: Cowan, Kirsten
Partner: UNT Libraries
open access

Belief Transfers in Co-branding and Brand Extension and the Roles of Perceptual Fit

Description: Existing co-branding and brand extension research generally coalesces around two important constructs: perceptual fit and attitude toward the brand. Studies in co-branding and brand extension to date have generally emphasized the transference of affective elements of attitude from parent brand to the extension. Researchers and practitioners clearly need to learn more about the transfer of belief, the cognitive elements of attitude. Too little is currently known about whether and how beliefs are… more
Date: May 2015
Creator: Roswinanto, Widyarso
Partner: UNT Libraries
open access

Resource Utilization of Salespeople and Prospecting Performance

Description: Every day, salespeople span boundaries, coordinate internal and external expertise, leverage social capital, mobilize the tangible and intangible resources of their firm, and try to create value for all stakeholders. Recognizing the important roles of salespeople, Evans et al. (2012) and Lassk et al. (2012) call for more research on the usage of skills, knowledge, people, strategies, expertise, and other resources of salespeople to produce the desired outcomes. Responding to their calls, this s… more
Date: December 2014
Creator: Nguyen, Thuy D.
Partner: UNT Libraries
open access

Creating Value by Enhancing Innovative Capability: the Role of Absorptive Capacity and Institutional Framework

Description: Innovations as a source of economic wellbeing and social prosperity has been well researched, albeit primarily done in the context of developed economies. However, of late, interest in the effect of innovation on economic performance and quality of life has been renewed as the world observes the rise of emerging economies, and at the same time, the prolonged recession in the more developed economies (i.e. North America and European countries). There has been a marked increase in the quantity an… more
Date: August 2014
Creator: Suryandari, Retno Tanding
Partner: UNT Libraries
open access

Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty

Description: Old Spice cleverly used a handsome actor to play the Old Spice Man character for a Super Bowl commercial in 2010. After the game, this Old Spice commercial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the video links with their family, friends, and co-wo… more
Date: August 2014
Creator: Tran, Gina A.
Partner: UNT Libraries
open access

Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications

Description: Previous empirical research and anecdotal accounts suggest that “subclinical narcissism” or “average Joe’s narcissism” is one of the most prevalent social phenomena in many parts of the world. Research also suggests that there will be an unprecedented escalation “in average Joe narcissists” among future generations of consumers. The objective of this study is two-fold. The first objective of this study is to explore the moderating effect of the individual’s level of narcissistic personality on … more
Date: August 2014
Creator: Ngamsiriudom, Waros
Partner: UNT Libraries
open access

A Scientometric Analysis of a Marketing Theoretician: “Good Will Hunting”

Description: Albert Einstein notably asserted that “It would be possible to describe everything scientifically, but it would make no sense; it would be without meaning, as if you described a Beethoven symphony as a variation of wave pressure.” Cast against the backdrop of Einstein’s assertion, the present research critically examines the enduring yet unresolved controversy regarding marketing as a science. Consider that the marketing discipline is nearing its first-century of inception, the Journal of Marke… more
Date: August 2014
Creator: Zuberi, Mel F.
Partner: UNT Libraries
open access

Innovation Teams: an Empirical Examination of the Relationship of Team Climate and Development Strategies in Consumer Packaged Goods Industries

Description: Companies’ new primary source for sustainable revenue growth comes from creating new innovations, rather than from mergers and acquisitions. Companies are finding it difficult to align internal support for the innovative creativity of teams with standard operating procedures. This research aims to discover how innovative teams contribute to forming development strategies that CPG firms use to create new products. Dimensions of the Theory of Team Climate in Innovation (TTCI) offer insight on th… more
Date: August 2013
Creator: Mims, Tina C.
Partner: UNT Libraries
open access

Nonprofit Advertising and Behavioral Intention: the Effects of Persuasive Messages on Donation and Volunteerism

Description: Nonprofit organizations are dependent on donations and volunteers to remain operational. Most rely on persuasive communications to inform, educate, and convince recipients of their messaging to respond in order to raise funds and generate volunteers. Though the marketing and psychology literature has examined charitable giving and volunteerism, the effectiveness of persuasive messages to affect philanthropy, gift-giving, and fundraising is a gap in the cause marketing literature (Dann et al. 20… more
Date: August 2013
Creator: Van Steenburg, Eric
Partner: UNT Libraries
open access

Social Exclusion and Green Consumption

Description: Social exclusion has garnered much attention from researchers across the social sciences, especially among social psychologists. However, given the fact that social relationships and consumption are two of the central activities in daily life, there is surprisingly little research on the impact of social connection threats within the realm of consumer behavior. This study examines the effect of social exclusion on proenvironmental behavior and green consumption. More precisely, the objectives o… more
Date: August 2013
Creator: Naderi, Iman
Partner: UNT Libraries
open access

No-thought Shopping: Understanding and Controlling Nonconscious Processing in Marketing

Description: This dissertation explores how nonconscious thought processing might be affected and activated in ways that influence consumer decision making. To activate nonconscious thought processes, this dissertation relies on priming—the unobtrusive activation of mental representations by stimuli in a social context, which occurs without participants' conscious awareness. Three dimensions of consumer decision making are investigated: purchase intention, product evaluation and arousal. The dissertation is… more
Date: December 2012
Creator: Fabrize, Robert O., Jr.
Partner: UNT Libraries
open access

The Quest for Perfect Appearance: an Examination of the Role of Objective Self-awareness Theory and Emotions

Description: Quality of appearance is important in nature and individuals have a basic need to establish the normality of appearance to confirm their acceptability to others. In daily inter-relationships of the same species, for instance, normal-appearing members of a species group reject or kill other members who appear abnormal. In human society, appearance is considered as one of the most direct sources of information about other people, and unattractiveness is often accompanied by negative judgments, wh… more
Date: August 2012
Creator: Yazdanparast Ardestani, Atefeh
Partner: UNT Libraries
open access

Regulatory Orientation, Message Framing and Influences of Fit on Customer Behaviors

Description: Existing literature on consumer behavior has argued that an individual’s regulatory orientation interacts with message framing. If there is a match between regulatory orientation (promotion versus prevention) and message framing, this results in positive attitudes toward a given advertisement. Conversely, if there is a mismatch, the effect is opposite, i.e., attitudes toward that advertisement are less positive and less favorable. This research extends the term of compatibility by examining ho… more
Date: August 2012
Creator: Tran, Trang Phuc
Partner: UNT Libraries
open access

Consumer Perception of Brand Equity Measurement: a New Scale

Description: Brand equity is perhaps the most important marketing concept in both academia and practice. The term came into use during the late 1980s; and the importance of conceptualizing, measuring, and managing brand equity has grown rapidly in the eyes of practitioners and academics alike. This has resulted in several often-divergent view-points on the dimensions of brand equity, the factors that influence it, the perspectives from which it should be studied, and the ways to measure it. Many different d… more
Date: May 2012
Creator: Baalbaki, Sally Samih
Partner: UNT Libraries
open access

Civility Matters

Description: While the proliferation of literature on the subject of growing incivility in society demonstrates the increasing importance given to civility by corporate America, there has been little academic investigation of the concept. The limited number of academic studies on civility reveals immense negative consequences for uncivil behavior. One question for marketers of businesses is whether lack of civility among front-end personnel can negatively influence sales. This dissertation is an attempt to … more
Date: May 2011
Creator: Vahie, Archna
Partner: UNT Libraries
open access

Developing an Integrated Supply Chain Costing Approach for Strategic Decision Making

Description: The supply chain management discipline suggests that information sharing is paramount when attempting to achieve cost reductions and quality improvements. In many cases, the traditional accounting data used to support strategic decisions reflect inaccurate supply chain costs. This research explores the applications of managerial costing techniques, and how they can be used to improve the decision making capabilities of firms in the aerospace and transportation industries. The methodology use… more
Date: August 2010
Creator: Knipper, Michael E.
Partner: UNT Libraries
open access

"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth

Description: To paraphrase an old bromide, "you are what you consume." Consumers derive their sense of self through products, brands, performances and a host of other meaning-laden materials that they consume. The marketing literature has long recognized possessions as an extension of the self-concept. Although hundreds of studies have examined the linkage between consumption and the self, surprisingly few have examined a related phenomenon - the relationship between the self-concept and word of mouth (W… more
Date: August 2010
Creator: Taylor, David George
Partner: UNT Libraries
open access

An Assessment of Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector

Description: This study aimed to address consumers' stereotypical categorizations in the form of essentialist views about foreign cultures and their effect on individual consumers, including their negative or aroused emotions and subsequent retail patronage behaviors. The research mission was to empirically assess the salient dimensions of consumers' states of mind (positive and negative affect, psychological essentialism, epistemic curiosity), states of being (store atmospherics), and states of action (ret… more
Date: May 2010
Creator: Ertekin, Selcuk
Partner: UNT Libraries
open access

An Analytical Model of the Determinants and Outcomes of Nation Branding

Description: Nation as a brand represents the intangible assets of a country, encompassing various dimensions such as politics, economics, culture, history, and technology. However, much of extant work in nation branding has been limited to the empirical investigations of its positioning and implementation for specific countries, while other scholarly works in nation branding are conceptual. Various factors associated with nation branding are discussed in the literature, but there is no organizing mechanism… more
Date: December 2009
Creator: Sun, Qin
Partner: UNT Libraries
open access

Commercial Motor Vehicle Driver Safety: An Application of Ethics Theory

Description: Safety is an important aspect of ethical, socially responsible logistics. Current U.S. motor carrier (MC) safety research topical coverage includes the effects of individual and environmental influences, carrier safety management, and regulatory compliance on carrier safety and driver fatigue/safety performance. Interestingly, little research on the subject of truck drivers' safety attitudes and behaviors exists and the underlying decision-making processes that guide drivers' safety-related b… more
Date: August 2009
Creator: Douglas, Matthew Aaron
Partner: UNT Libraries
open access

The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation.

Description: Despite a long-standing tradition to view gender as a unitary theoretical construct, there is an increasing approbation afforded to gender identity as a multifarious construct. Over and above physiological characteristics, gender identity is a psychological and a social construct. More than simply a biological classification, both gender and gender identity have been explored as portentous moderators of consumers' cognitive and emotive states, brand attributions and shopping behaviors. How migh… more
Date: August 2008
Creator: Ye, Lei
Partner: UNT Libraries
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