Date: August 2011
Creator: Chuenchom, Sutthinan
Description: Blogs serve multiple purposes, resulting in several types of blogs that vary greatly in terms of quality and content. It is important to evaluate the quality of blogs, which requires appropriate evaluation criteria. Unfortunately, there are minimal studies on framework and the specific criteria and indicators for evaluating the quality of blogs. Moreover, quality is related to user perception, and should therefore be evaluated by the receivers. This dissertation examines the criteria and indicators that blog users consider important for evaluating the quality of blogs, and develops a user-centered framework for evaluating quality by conducting user surveys and post-survey email interviews. The personal characteristics that affect the users’ choices of criteria to evaluate the quality of blogs are examined as well. The study’s findings include 1) the criteria that users consider important when evaluating the quality of blogs are content quality, usability, authority, and blog credibility; 2) the indicators that blog users consider most important for evaluating the quality of blogs are understandability, accuracy, believability, currency, ease of use, and navigation; and 3) gender, education level, age, profession, purpose of use, and specific interests affect the user’s choices of criteria for evaluating the quality of blogs. Future research may involve ...
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