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 Collection: UNT Theses and Dissertations
Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention

Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention

Date: December 2013
Creator: Jung, Yeo Jin
Description: Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such as H&M and Victoria’s Secret started to show more brand ads on Facebook. Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a brand page. However, research regarding this topic is limited as the social networking sites is relatively a new phenomenon. Therefore, the purpose of this research is to examine the effect of the brand’s comments in attenuating (enhancing) negative (positive) influence of other consumer’s postings on brand trust and purchase intention of other consumer’s postings on social media. Findings from this study revealed that there is no moderating effect of brand comments of the relationship between other consumer’s postings and brand trust, while positive other consumer’s postings has a significant effect on consumers’ brand trust. Also, there were no significant differences among other consumer’s postings, brand comments and purchase intention relationships. These findings add to the previous literature explains that brand should interact with consumers ...
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Field and Laboratory Fish Tissue Accumulation of Carbamazepine and Amiodarone

Field and Laboratory Fish Tissue Accumulation of Carbamazepine and Amiodarone

Date: December 2013
Creator: García Martínez, Santos Noé
Description: The goals of this dissertation work were to assess the bioaccumulation potential of carbamazepine and amiodarone, two widely used ionizable pharmaceutical compounds that possess mid-range and high LogD values, respectively, and to evaluate alternative methods to assess chemical accumulation in bluntnose minnows, catfish, and tilapia. Results indicated that carbamazepine does not appreciably bioaccumulate in fish tissue with BCFk and BAF carbamazepine values < 10. Amiodarone, however, with a log D of 5.87 at pH 7.4, accumulated in fish tissues with kinetic BCF values <2,400. Collectively, the data suggest that full and abbreviated laboratory-derived BCFs, BCFMs derived from S9 loss-of-parent assays, as well as field BAF values are similar for each of the two drugs. In summary, the results from this dissertation indicated: 1) The reduced design BCF test is a good estimate for the traditional OECD 305 test. 2) In vitro S9 metabolism assays provide comparable BCF estimates to the OECD 305 test. 3) Metabolism may play a large role in the accumulation of drugs in fish. 4) Reduced BCF tests and in vitro assays are cost effective and can reduce vertebrate testing.
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From Aspiration to Attainment: African American Community College Transfer Student Experiences Through Baccalaureate Degree Attainment

From Aspiration to Attainment: African American Community College Transfer Student Experiences Through Baccalaureate Degree Attainment

Date: December 2013
Creator: Wilson, Dawna
Description: The purpose of this dissertation was to explore African American community college transfer student experiences through baccalaureate degree completion. The current study used qualitative methods to examine the experiences and perceptions of eighteen African American community college transfer students who recently graduated or were within 30 credit hours of graduating from a four-year university in Texas. Ten female and eight male students, ranging in age from 21 to 56 years old, with an average age of 28, composed the sample. Data were collected through semi-structured interviews which were transcribed and analyzed based on an integrated conceptual model of Padilla’s (1999) Model of Minority Student Success and Yosso’s (2005) Community Cultural Wealth Model. Findings suggest that African American community college transfer student experiences are very similar to transfer student experiences revealed in current literature. However, findings indicate students perceive their experiences differ from student of other races/ethnicities when dealing with negative stereotypes, lack of role models, and racial bias. Findings also suggest African American community college transfer student persist by employing transfer student capital, familial, aspirational, and resistant capital to learn how the traverse transfer, transition, and persistence through baccalaureate degree attainment.
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Funds of Knowledge in a Hispanic Household: a Case Study of Family Experiences, Values, and Connections to Education

Funds of Knowledge in a Hispanic Household: a Case Study of Family Experiences, Values, and Connections to Education

Date: December 2013
Creator: Feild, Kelly A.
Description: Traditionally, the field of education has often adopted a negative perspective in their views of minority families’ contributions to the educational progress of their children. However, research embodying the theoretical framework of ‘funds of knowledge’ attempts to counter that model through its assertion that all families possess extensive bodies of knowledge that have developed through social, historical, and cultural contexts. Teachers carry out studies of familial funds of knowledge in order to understand how family experiences shape the knowledge that a child brings to the classroom. There is then, the potential to use that body of knowledge to create meaningful learning experiences that connect prior understanding and experiences to classroom practice. This research served as a case study of the funds of knowledge existing in the home of a Hispanic family and the connections that existed between that knowledge and literacy. The results indicated that the family possessed extensive funds of knowledge that developed through their historical, cultural, and social experiences. They often used family networks, as well as formal and informal literacy experiences to share this knowledge with their children. A key component of the literacy value system that they communicated resulted from a desire to maintain aspects of ...
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The Glass Is Neither Half Full Nor Empty, It Is Shattered: a Prospective Study of Shattered Assumptions Theory and Psychological Flexibility

The Glass Is Neither Half Full Nor Empty, It Is Shattered: a Prospective Study of Shattered Assumptions Theory and Psychological Flexibility

Date: December 2013
Creator: Schuler, Eric Robert
Description: Shattered assumptions theory posits that each individual has a core set of assumptions about the world and the self, often termed the assumptive world which includes: the world is a benevolent place, the world is meaningful, and the self is worthy. Experiencing a traumatic event is believed to lead individuals to question these assumptions in light of the new contradictory information that causes the assumptive world to shatter, leaving the individual to rebuild a more negative perception of the world and themselves. This rebuilding of a fragile new set of core beliefs is believed to be a cause of posttraumatic stress disorder (PTSD) symptoms. Although shattered assumptions theory has been widely accepted in the field of trauma psychology, the shattering of the assumptive world has not been empirically supported due to measurement issues and poor research designs. The current study implemented a prospective design to assess a new measure of the individual’s assumptive world when there is an intervening trauma. In a college sample (N = 336), individuals who experienced a traumatic event over the course of the semester (n = 40) evidenced decreases in optimism in their assumptive worlds, in comparison to individuals who did not experience a traumatic ...
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Grace After Fire: an Analysis of Table Talk: Color Me Camo-realities of Female Veterans

Grace After Fire: an Analysis of Table Talk: Color Me Camo-realities of Female Veterans

Date: December 2013
Creator: Phillips, Jessica Laureano
Description: Beginning May of 2013 and ending in September, I worked with Grace After Fire (Grace), a virtual nonprofit organization that focuses on issues related to female veterans. Grace’s mission is to provide female veterans with the means to gain knowledge, insight and self-renewal. Grace’s mission is accomplished through peer support and resource referral. The aim of my thesis project was to conduct an analysis of Grace’s peer support system, Table Talk: Color Me Camo (Table Talk). Because Table Talk is a fairly new program for Grace, just over a year old, the outreach coordinators were eager to learn: 1) if they were indeed meeting their mission of empowering female veterans, and 2) the point-of-view of the peer facilitators who conduct Table Talk. To help Grace gain perspective, I interviewed women who had previously attended Table Talk, as well as peer facilitators responsible for coordinating the peer support system-all of whom are female veterans. The following is their story.
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Hermanos De Raza: Alonso S Perales and the Creation of the Lulac Spirit

Hermanos De Raza: Alonso S Perales and the Creation of the Lulac Spirit

Date: December 2013
Creator: Mila, Brandon H.
Description: There were two great ambitions in the life of Alonso S. Perales: the first was to help his people, the Mexican-Americans; the second was to help all of mankind. To pursue this first ambition, Perales became very active as a major political leader who supported civil rights and the abolishment of racial discrimination. Many viewed him as a defender of la raza (the Mexican-American race) and one of the most influential Mexican-Americans of his time. As such, Perales devoted most of his work to defending Mexican-Americans and battling charges that Mexicans were an inferior people and a social problem. He participated in various Civil Rights organizations and was one of the founders of the League of United Latin American Citizens (LULAC). This author argues that without Perales’ involvement, LULAC would have never existed. This work solely focuses on Perales’ life from the late 1920s to the early 1930s. It begins by examining Perales’ roots and his first involvement with Mexican-American civil rights. It then covers his role in the origin of LULAC, specifically its predecessor organization, the League of Latin American Citizens. Furthermore, this work explores Perales’ involvement in the defeat of the 1930 Box Bill and his role in ...
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Historical and Theological Backgrounds of the Whore of Babylon in Revelation 17 & 18 in a Jewish Context

Historical and Theological Backgrounds of the Whore of Babylon in Revelation 17 & 18 in a Jewish Context

Date: December 2013
Creator: Wheatley, Warren
Description: I argue that some ancient Jewish sects, specifically the community at Qumran and the early Christians, did in fact write against, speak out against, and interpret ancient tests as being against their fellow Jews, the Temple, Jerusalem or all three. Given the time in which these occurred, I argue that those sects believed that the Roman Empire would be means in which their god would punish/destroy Jews that did not believe as they did, the Temple that did not represent what they thought it should, and Jerusalem as they believed it had become a sinful city. I examine the writings and persons of the Greek Bible. I examine specifics such as the Parable of the Tenants and demonstrate that this was delivered against Jewish leadership and the Olivet Discourse that, like the book of Jubilees, presents a series of tribulations that will fall on a wicked generation, specifically the one living in Jerusalem during the first century C.E. I also demonstrate how the motif of these writings affected the book of Revelation. I examine the prophetic books of the Hebrew Bible and show how the author used them as allusions in regards to the Whore of Babylon that appear in ...
Contributing Partner: UNT Libraries
In-store Event Needs and Technology Use Among Half Price Books Customers

In-store Event Needs and Technology Use Among Half Price Books Customers

Date: December 2013
Creator: Wilson, Steven K.
Description: Half Price Books, Records, Magazines, Inc. (HPB), fills a unique niche by selling a variety of new, used and rare merchandise primarily in their chain of 116 stores in sixteen states and online. The company has noticed increased mobile device use among customers in their stores while sales have declined in recent years. To remain viable HPB is attempting to adapt to market forces in a timely manner while remaining continually interested in growth and innovation. A major part of adapting, growing, and innovating is the adoption and astute utilization of technology in-store and a more complete understanding of their customers’ activities and preferences. The goal is to make Half Price Books a more technologically savvy destination for shopping, community events, and entertainment. One purpose of this study is to give the company a better idea of how customers use technology in searching for merchandise including information searches generated in-store from mobile devices and how customers use the internet to find merchandise prior to and following their experiences in HPB’s stores. Another important purpose is to also determine what kinds of events such as book signings, poetry readings and other special events customers would like to see at Half Price ...
Contributing Partner: UNT Libraries
In Vitro Cortical Networks for Disease Modeling and Drug Evaluation

In Vitro Cortical Networks for Disease Modeling and Drug Evaluation

Date: December 2013
Creator: Wu, Calvin
Description: In translational research, disease models in preclinical studies are used as media for discovery of drugs or novel therapeutics. Development of in vitro models for various neurological diseases that enable efficient pharmacological or toxicological screening has been ongoing but challenging. Recognizing the potential benefit of in vitro disease models, dysfunctions in the cortical neuronal networks were induced to mimic the functional pathology of neurological symptoms using microelectrode arrays. Two different disease states – tinnitusand excitotoxicity – were investigated and discussed. In this model, pentylenetetrazol-induced increase in spontaneous firing rate and synchrony in the auditory cortical networks was used as correlate of tinnitus. Potential tinnitus treatment drugs from several different classes – including the novel class of potassium channel openers – were screened and quantified. The potentialtherapeutic values of these drugs were also discussed as the basis for drug repurposing. Functional excitotoxicity was induced by cisplatin (a cancer drug that causes neurological sideeffects) and glutamate (the major excitatory neurotransmitter). As proof-of-principle that the model may contribute to expediting the development of therapeutics, cisplatin excitotoxicity wasprevented by the antioxidant D-methionine, while glutamate excitotoxicity was prevented by ceftriaxone (a modulator of a glutamate reuptake transporter). In the latter part of the study, with ...
Contributing Partner: UNT Libraries