Retail Crowding: Impact of Merchandise Density on Store Image
Description:
Store image research has attempted to identify factors contributing to formation of positive or negative perceptions of stores by consumers. These factors include tangible and intangible elements. Of the tangible factors, store atmosphere (including store layout and congestion level) is often identified as contributing to store image. Intangible factors influencing store image include emotional or psychological reactions that consumers have in response to various tangible store factors. One of …
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Date:
December 1993
Creator:
Paden, Nita L. (Nita Lynn)
Partner:
UNT Libraries