A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach
Description:
This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.
Date:
May 1998
Creator:
Barton, Mica Waggoner
Partner:
UNT Libraries