Interactions of Presentation Formats and Decision-Maker Characteristics upon Multiple Decision-Making Tasks: an Experiment Using Multiple Cognitive Assessments
Description:
Information systems research tends to ignore individual differences in users. This laboratory experiment sought to illuminate contributions of decision-makers' cognitive processes to decision outcome as reflected in four hypothesis sets: the impact of imagery preference and presentation format upon (HI) recall accuracy and upon hemispheric activation during (H2) encoding and (H3) recall, and (H4) to examine the relationship between hemispheric activation differences and accuracy differences. Po…
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Date:
December 1994
Creator:
Henson, Kerry L. (Kerry Lynn)
Partner:
UNT Libraries