Examining E-loyalty Model in Social Shopping Websites: the Impact of Social Shopping Website Quality on E-loyalty Formation
Description:
The purpose of this study is to examine the formation of customer e-loyalty to a social shopping website. The formation of customer e-loyalty to a social shopping website is examined based on cognitive-affective-conative-action loyalty framework. This study proposes that customer e-loyalty is strongly associated with website quality, e-satisfaction and participation. Seven website attributes (i.e., visual aesthetics, navigation, efficiency, user friendliness, security/privacy, entertainment and…
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Date:
December 2013
Creator:
Li, Xiaoshu
Partner:
UNT Libraries