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  Partner: UNT Libraries
 Department: School of Merchandising and Hospitality Management
 Decade: 2010-2019
 Month: December
 Collection: UNT Theses and Dissertations
Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Date: December 2010
Creator: Garnett, Rebecca
Description: The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square statistics, ANOVA, Pearson product-moment correlation, and factor analysis, it was found that psychographics and demographics affected time-related and other shopping behaviors. Geographics was found to affect shopping behavior, but not specifically the time-related shopping behaviors studied.
Contributing Partner: UNT Libraries