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  Partner: UNT Libraries
 Decade: 2010-2019
 Degree Discipline: Radio, Television and Film
 Collection: UNT Theses and Dissertations
Confronting Convergence:  Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

Date: May 2010
Creator: Huckeba, Kristyn L.
Description: Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing a course of action for curriculum convergence in mass communication programs. The study used a purposive sample to determine if administrators are utilizing this method as a part of curriculum convergence. The results indicated a use of this method among institutions involved in curriculum convergence.
Contributing Partner: UNT Libraries
Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio

Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio

Date: December 2010
Creator: Hutton, Brian P.
Description: This case study evaluated Major League Baseball's (MLB) media product portfolio to identify how broadcast revenues have evolved over the past decade. This research looked back across baseball's long, dysfunctional history with broadcasters in order to recognize the significance of its ambitious use of online content. While MLB had failed to fully utilize the potential of broadcasting, the league's aggressive online strategy through its Advanced Media (MLBAM) division made it the industry leader in broadcasting live streaming sports video. MLBAM expanded its online streaming video to mobile phones and iPad, further expanding the distribution of its content. This research compared MLBAM revenue to traditional broadcast revenue while analyzing the online division's role in promoting the MLB brand. This case study concluded that while MLBAM had made a number of groundbreaking developments, the league could still improve its use of embedded, shared video clips, archived footage and international marketing in order to further extend the brand equity of the MLB, its thirty individual brands and its media product portfolio.
Contributing Partner: UNT Libraries
Reality Television: Using Para-Social Relationship Theory and Economic Theory to Define the Success of Network Reality Programming

Reality Television: Using Para-Social Relationship Theory and Economic Theory to Define the Success of Network Reality Programming

Date: December 2010
Creator: Dyer, Caitlin Elizabeth
Description: This study seeks to use a dual-theoretical approach, through the use of para-social relationship theory and economic data analysis, to explain the success of reality television since the early 2000s. This study uses both qualitative and quantitative components to understand the growth of reality television. This study includes a literature analysis of both methodologies used. Focus groups were used to seek to find a strong level of para-social interaction in viewers of reality television. Two focus groups were conducted with participants 18-35. There were a total of 16 participants who attended the focus group sessions. The information collected suggested that viewers of reality television formed para-social relationships. It appeared that female viewers were more likely to form para-social relationships than male viewers.
Contributing Partner: UNT Libraries
Margaret Dale, Adapting the Stage to the Screen: Aesthetic, Appropriation, and Intimacy in Ballet Programming for Post-War BBC Television

Margaret Dale, Adapting the Stage to the Screen: Aesthetic, Appropriation, and Intimacy in Ballet Programming for Post-War BBC Television

Date: December 2010
Creator: Escue, Jessica Margaret
Description: This thesis examines the aesthetic of ballets adapted for BBC Television by producer Margaret Dale, beginning with her entrance to the BBC's training program in 1955 and culminating with her commissioned work Houseparty, which aired in 1964. A historical and organizational framework is discussed regarding the BBC's cultural mission and view of arts programming, as well as general developmental milestones in programming contextualizing Dale's working conditions. Particular focus is placed upon the appropriation of Romantic narrative ballets and their significance in reinforcing an aristocratic and culturally divisive structure in the arts. Textual analyses consider issues of restaging, camera placement, and lighting, as well as television's intimacy and relationship to characterization in ballet narratives.
Contributing Partner: UNT Libraries
It's a Wonderful Business: The Art of Production Sound

It's a Wonderful Business: The Art of Production Sound

Date: May 2011
Creator: Milano, Omar
Description: It's a Wonderful Business: The Art of Production Sound is a documentary film that offers an inside look at what it takes to record the dialog of actors and diegetic sounds on a movie set. This is the job of the production sound crew, in charge of recording the voices of some of the most talented and prominent performers in the motion picture industry. The documentary features interviews with former and current production sound mixers and boom operators from some of the most acclaimed films in the history of cinema. The film also explores the personal demands, the working conditions, and the sacrifices sound crews have endured to succeed in the always challenging, but very exciting, world of film making.
Contributing Partner: UNT Libraries
Standing Up to Experts: The Politics of Public Education

Standing Up to Experts: The Politics of Public Education

Access: Use of this item is restricted to the UNT Community.
Date: December 2010
Creator: Thurman, Scott
Description: In a small room in Austin, Texas, a group of 15 people are single-handedly deciding what is taught to the next generation of American children. The highly politicized 15 member Texas Board of Education is currently going through the once-in-a-decade process of rewriting the teaching and textbook standards for its nearly 5 million schoolchildren. Texas is also unbelievably influential on the standards that textbook publishers use as a basis for their textbooks nationwide. Over the last 10 years, the textbooks adopted by this board found their way in upwards of 65% of American classrooms. My goal is to shed light on this important issue and the key players in this process - I explain their goals, explore the scope of their influence, and delve into the personal motivations behind their actions, which will affect public education throughout the country.
Contributing Partner: UNT Libraries
Stage and Scream: The Influence of Traditional Japanese Theater, Culture, and Aesthetics on Japan's Cinema of the Fantastic

Stage and Scream: The Influence of Traditional Japanese Theater, Culture, and Aesthetics on Japan's Cinema of the Fantastic

Date: May 2011
Creator: Petty, John E.
Description: Although widely viewed in the West, Japanese films are often misunderstood, as they are built on cultural, theatrical, and aesthetic traditions entirely foreign to Western audiences. Particularly in regards to Japan's "fantastic" cinema - including giant monster pictures, ghost stories, and "J-Horror" films - what is often perceived as "cheap" or "cheesy" is merely an expression of these unique cultural roots. By observing and exploring such cultural artifacts as kabuki, noh, and bunraku - the traditional theatrical forms of Japan - long-standing literary traditions, deeply embedded philosophical beliefs, and even more recent developments such as the controversial dance form butoh, these films, including Gojira (1954), Daimajin (1966), Kwaidan (1964), Onibaba (1964), Testuo the Iron Man (1989), and Ju-On (2002), can be placed in their proper perspective, leading to a reevaluation of their worth not merely as commercial products, but as uniquely Japanese expressions of that society's unique place in world culture.
Contributing Partner: UNT Libraries
Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study

Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study

Date: December 2011
Creator: Yepez, Jennifer
Description: This study reviews factors that identify U.S. Hispanics as being an ideal target market for adopting Location Based Services (LBS). By using the diffusion of innovation theory, an observed pattern of Hispanics’ adoption of technology, advertisements, smartphones and various smartphone value-added services reveals U.S. Hispanics to be more likely to adopt LBS than non-Hispanics. The study also identifies the top U.S. cell phone wireless providers and analyzes their marketing position towards U.S. Hispanics. AT&T, Sprint, T-Mobile and Verizon are noted as marketing their services to U.S. Hispanics via in-culture messages and campaigns. The four wireless providers also utilize LBS as a profitable tool and market LBS to their customers, regardless of ethnicity.
Contributing Partner: UNT Libraries
Social Networking: the Benefits of Twitter for Music Fans and Consumers

Social Networking: the Benefits of Twitter for Music Fans and Consumers

Date: May 2012
Creator: Perrilliat, Jessica A.
Description: Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant difference in terms of gratifications between those who use Twitter for music purposes and those who do not.
Contributing Partner: UNT Libraries
Jiggs

Jiggs

Date: May 2012
Creator: Sosa, Mario
Description: Jiggs is a documentary that explores how Jiggs Gaffney serves despite his mental disability. By observing Jiggs’ involvement at Pine Cove Christian Camps, and revealing his past, the documentary shows how anyone can be used for a greater good, and reveals how God can be served and glorified by anyone, no matter the individual circumstances.
Contributing Partner: UNT Libraries
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