You limited your search to:

  Partner: UNT Libraries
 Decade: 2010-2019
 Year: 2012
 Degree Discipline: Radio, Television and Film
 Collection: UNT Theses and Dissertations
Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats

Date: May 2012
Creator: Nicholson, Danielle Marie
Description: Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the brand, and financial transaction. the data collected also suggested that brands take a variety of stances when controlling content to support their brand, and that branded content generally supports the intangible aspects of a brand, as opposed to product features.
Contributing Partner: UNT Libraries
Graciously We Receive

Graciously We Receive

Date: May 2012
Creator: Dent, J. Fredrick
Description: Graciously We Receive is an ethnographic documentary film about Hearts for Homes, a volunteer Christian outreach organization that does no-cost home repairs for low income elderly homeowners. Graciously We Receive examines the symbiotic relationships between volunteers and the homeowners, addressing the need to be needed by meeting the needs of others. Using qualitative research methods derived from the social sciences, Graciously We Receive represents an advancement in media-based research methods. with the introduction of quick cine-ethnography, which combines quick ethnography methods and grounded theory for data acquisition and analysis, Graciously We Receive applies anthropological research methods to documentary film production.
Contributing Partner: UNT Libraries
Jiggs

Jiggs

Date: May 2012
Creator: Sosa, Mario
Description: Jiggs is a documentary that explores how Jiggs Gaffney serves despite his mental disability. By observing Jiggs’ involvement at Pine Cove Christian Camps, and revealing his past, the documentary shows how anyone can be used for a greater good, and reveals how God can be served and glorified by anyone, no matter the individual circumstances.
Contributing Partner: UNT Libraries
Live From New York and Straight to Washington: an Explorative Study of Internet Audience Perceptions of the Portrayals and Appearances of Presidential Candidates on Saturday Night Live

Live From New York and Straight to Washington: an Explorative Study of Internet Audience Perceptions of the Portrayals and Appearances of Presidential Candidates on Saturday Night Live

Date: May 2012
Creator: Miller, Paige Thomason
Description: This thesis examines if and how the Internet viewers of Saturday Night Live skits were influenced by the video skits. the viewers’ online comments were read, categorized and analyzed for content to explore and discuss how the viewers “read” the text of the online video skits. Each video in which candidates John McCain, Sarah Palin, Hillary Clinton and Barack Obama appeared is summarized and analyzed through viewers’ comments. a sample of skits including actors’ portrayals of McCain, Palin, Clinton, Obama and Joe Biden is also summarized and analyzed to find and discuss how the viewers’ perceptions were influenced by the portrayals.
Contributing Partner: UNT Libraries
My Land, My Life

My Land, My Life

Date: May 2012
Creator: Zhang, Mingyun
Description: My Land, My Life is a documentary film about the woman, Jo Angela Lamb, who lives and works on Frying Pan Ranch in Texas Panhandle. the film explores the complexity of a ranch woman's experience that breaks the spell of the stereotyped image of American cowgirls. It also reflects on women ranchers’ relationship with their family members and their relationship with the land.
Contributing Partner: UNT Libraries
Piracy on the Ground: How Informal Media Distribution and Access Influences Cultures in Contemporary Hanoi, Viet Nam

Piracy on the Ground: How Informal Media Distribution and Access Influences Cultures in Contemporary Hanoi, Viet Nam

Date: August 2012
Creator: Tran, Anthony
Description: This thesis explores how pirate cultures and “informal” distribution circuits operate on the ground level and integrate global media texts (mainly Hollywood films) into a small section of the local everyday society of Hanoi, Viet Nam. Situating the pirate stores and its components as active and central, this thesis will examine the physical flow of media through these store sites. In addition, by exploring the interactions between media texts, store owners and workers, customers, and the store’s design itself, this thesis will reveal how media piracy (as a form of distribution and “normal” access) influences and negotiates modernity, cultures, identities, and meanings in Hanoi and Viet Nam.
Contributing Partner: UNT Libraries
Provincial Heroism: Hunanese Audiences and Sylvester Stallone

Provincial Heroism: Hunanese Audiences and Sylvester Stallone

Date: August 2012
Creator: Kuang, Jun
Description: The thesis focuses on analyzing and discussing Hunanese audience members’ receptions of three of his films – Rocky IV (1985), Cliffhanger (1993) and The Expendables (2010) to reveal the audiences’ motivations of admiring him and his movies. The analysis is based on Hunanese male characteristics because Hunanese culture is a male centric culture. In the Rocky IV film, Hunanese fans like his manhood, nature of soldier, and determination. In the response to Cliffhanger, some audience members appreciate his manhood, family value. Some members think his character is a coward, some of them even support the bad guys. In the audience’s reception of The Expendables, audiences have different opinions for different action actors. For example, Barney Ross (Stallone) was perceived as an extraordinary military leader. The thesis is divided into six chapters, and conducted upon Stuart Hall’s Encoding & Decoding theory.
Contributing Partner: UNT Libraries
Social Networking: the Benefits of Twitter for Music Fans and Consumers

Social Networking: the Benefits of Twitter for Music Fans and Consumers

Date: May 2012
Creator: Perrilliat, Jessica A.
Description: Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant difference in terms of gratifications between those who use Twitter for music purposes and those who do not.
Contributing Partner: UNT Libraries
Tactile Media: Factors Affecting the Adoption of Touchscreen Smartphones Among Consumers with Vision Loss

Tactile Media: Factors Affecting the Adoption of Touchscreen Smartphones Among Consumers with Vision Loss

Date: May 2012
Creator: Bradley, Sapora L.
Description: Touchscreen technology is on the rise as the new standard in smartphone design. But, the usability of touchscreen is hindered for consumers that lack the physical ability to navigate such devices. Two focus groups were conducted in order to identify specific uses and gratifications that people with visual impairments had when using mobile phones. Additional questions were presented to the participants to determine if touchscreen technology limited access to communication and entertainment. The responses revealed an upward trend in touchscreen smartphone adoption among the participants. These users chose to adopt touchscreen smartphones that had built-in and downloadable assistive features which contributed to user-friendly designs.
Contributing Partner: UNT Libraries
Teacher Perceptions of the Flipped Classroom: Using Video Lectures Online to Replace Traditional In-class Lectures

Teacher Perceptions of the Flipped Classroom: Using Video Lectures Online to Replace Traditional In-class Lectures

Date: August 2012
Creator: Snowden, Kelly E.
Description: Advancements in media technologies have resulted in increased student usage causing teachers to struggle to be able to engage and hold student’s interest in a typical classroom. As students’ needs change, the field of education changes. One strategy that is gaining in popularity among teachers is the implementation of the “flipped classroom” also known as the “inverted classroom” or “reverse instruction” - a method incorporates technology to “flip” or “reverse” what is typically done in class with what is typically done as homework. Through teacher interviews of eight core teachers, this study attempts to discover teacher perceptions of the use of this method. Results of the study reveal that perceptions of the method are more positive among teachers who typically use lecture as a primary mode of information dissemination.
Contributing Partner: UNT Libraries