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  Partner: UNT Libraries
 Decade: 2010-2019
 Degree Discipline: Merchandising
 Collection: UNT Theses and Dissertations
Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic

Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic

Date: May 2014
Creator: Anderson, Kelley B.
Description: Retailers increasingly are connecting with consumers using social media. This two-way, networked communication method facilitates word-of-mouth that may ultimately impact retailer loyalty. The purpose of this study was to examine motivations of consumers’ purchase intention from apparel Facebook retailers, and the relationship between purchase intention and loyalty. Consumer motivations were examined in terms of the utilitarian values of cost, convenience, and information and the hedonic values of experiential shopping, bargain perception, sociability, and curiosity. The relationship of purchase intention and loyalty also was investigated. The instrument was developed from existing scales drawn from literature. A consumer panel (N = 250) of Facebook users that connect to apparel retailers was used to collect data through an online Qualtrics survey. Statistical analysis included descriptive statistics of frequency and crosstab distributions, factor analysis, and regression analysis. Factor analysis resulted in four dimensions including convenience, information, experience, and bargains. All motivators were found to be significantly related to both purchase intention and loyalty for this consumer group. The variable with the strongest relationship to both purchase intention and loyalty was experience. Additionally, a strong relationship was found between purchase intention and loyalty. Lastly, practical business implications are reviewed, in addition to limitations of the ...
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Determinants and Impacts of Pinterest Consumer Experiences

Determinants and Impacts of Pinterest Consumer Experiences

Date: December 2014
Creator: Vasquez, Lauren
Description: Pinterest is one of the fastest growing social networking sites and is attracting the interest of retailers as an effective way to interact with consumers. The purpose of this study was to examine: 1) determinants and impacts of Pinterest consumer experiences. Specifically, this study examined the impacts of retailer reputation, trust, perceived ease of use, and perceived usefulness on Pinterest consumer experiences on retailer SNS. 2) To identify the impacts of Pinterest consumer experiences on consumer satisfaction, behavioral intention, and online retailer relationship. The instrument used existing scales drawn from the literature. A consumer panel (n = 300) of Pinterest users that connect to apparel retailers was used to collect data through an online consumer panel. Reputation is positively related to trust and to perceived ease of use. Perceived ease of use and usefulness significantly affected retailer Pinterest consumer experiences. The impact of Pinterest consumer experiences on satisfaction and behavior intention was positive and significant. Satisfaction and behavior intention also are significantly related to online retailer relationship. Results and business implications are discussed, as well are limitations and future research.
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Evaluating the Role of Design in the Apparel Industry in the United States

Evaluating the Role of Design in the Apparel Industry in the United States

Date: August 2014
Creator: Beard, Diana
Description: The purpose of this study was to better understand the role of design in the product development process in the apparel industry in the United States, looking for variations in how design is used in the industry. In order to obtain a snapshot of the fashion design industry, creativity, originality, innovation, and product development were examined, as well as corporate culture and strategic orientation. The study also sought to examine pedagogical strategies based on these findings. A mixed methods approach, consisting of an on-line survey and interviews, was employed. The findings suggest variations in the role of design based on the time design-department employees spent on creative tasks. These variations were examined and industrial and pedagogical implications are explored. The significance of this study relates to the findings of the importance of creativity in the product development process of the apparel industry in the United States, as well as considerations for pedagogical strategies.
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Examining E-loyalty Model in Social Shopping Websites: the Impact of Social Shopping Website Quality on E-loyalty Formation

Examining E-loyalty Model in Social Shopping Websites: the Impact of Social Shopping Website Quality on E-loyalty Formation

Date: December 2013
Creator: Li, Xiaoshu
Description: The purpose of this study is to examine the formation of customer e-loyalty to a social shopping website. The formation of customer e-loyalty to a social shopping website is examined based on cognitive-affective-conative-action loyalty framework. This study proposes that customer e-loyalty is strongly associated with website quality, e-satisfaction and participation. Seven website attributes (i.e., visual aesthetics, navigation, efficiency, user friendliness, security/privacy, entertainment and community driveness) identified in previous research are employed to measure website quality that affects e-loyalty formation. There are 449 data collected from a southwestern university in the U.S., but only the responses from 333 Pinterest users are used to test the hypotheses. Exploratory factor analysis is used to identify dimensionality of social shopping website attributes, and multiple regression and linear regression analysis are conducted to test hypotheses in this study. Results of the study indicate that five significant factors including efficiency, user friendliness, security/privacy, entertainment and community driveness are directly associated with customer e-loyalty. Indeed, such website quality factors as the determinant of cognitive e-loyalty directly affect overall customer satisfaction (affective e-loyalty), customer purchase/return intention to the website (conative e-loyalty), and customer participation, positive eWOM and co-shopping (action e-loyalty). The findings of this study have provided evidence ...
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Examining the Effects of Apparel Attributes on Perceived Copyright Infringement and the Relationship Between Perceived Risks and Purchase Intention of Knockoff Fashion

Examining the Effects of Apparel Attributes on Perceived Copyright Infringement and the Relationship Between Perceived Risks and Purchase Intention of Knockoff Fashion

Date: December 2012
Creator: Chaykowsky, Kelly
Description: The growth of fast fashion retailers, availability of knockoff fashion apparel, and proposed apparel copyright law prompted this study. Fast fashion retailers are expanding rapidly and producing knockoffs fashion apparel in a matter of weeks, but current U.S. copyright laws do not protect apparel. The primary purpose of this study was to identify prominent visual fashion apparel attributes that could determine perceived copyright infringement. A secondary purpose was to examine the effects of fashion apparel attributes on perceived copyright infringement, perceived risk, and purchase intention. A sequential exploratory mixed method approach was used to explore the relationship between: Attributes, perceived copyright infringement, perceived risk, and purchase intention. This study consisted of a: Study one, study two, and study three. Twelve hypotheses were proposed, and five were supported. Quality significantly affected both perceived copyright infringement and purchase intention. Performance, social, and asset significantly affected purchase intention of knockoff fashion apparel.
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Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Date: December 2010
Creator: Garnett, Rebecca
Description: The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square statistics, ANOVA, Pearson product-moment correlation, and factor analysis, it was found that psychographics and demographics affected time-related and other shopping behaviors. Geographics was found to affect shopping behavior, but not specifically the time-related shopping behaviors studied.
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Exploring Sustainability VALS: Sustainability Value, Lifestyle Practices and Stewardship

Exploring Sustainability VALS: Sustainability Value, Lifestyle Practices and Stewardship

Access: Use of this item is restricted to the UNT Community.
Date: December 2011
Creator: Lee, Stacy Hyun-Nam
Description: Living sustainability is a set of behaviors for the long-term functioning of society. Sustainability VALS provides the clothing and textiles industry distinctive insight into comprehending the phenomenon through the application of the appropriate theoretical platform. The objectives are to identify the dimensionality of sustainability value, sustainability practices and sustainability stewardship in consumers’ perceptive, and to examine the impacts of sustainability value and stewardship on sustainability practices. Analyzing data (n = 239) from a southwestern university reveals the critical dimensions of sustainability lifestyle practices, sustainability value and sustainability stewardship. 62 out of 64 hypotheses were confirmed the significant impacts of sustainability values and stewardship on sustainability lifestyle practices. The findings revealed that the altruistic, openness to change, anthropocentrism, and ecocentrism values are influential sustainability values affecting on sustainability lifestyle practices. Given the theoretical perspective of sustainability VALS, sustainability stewardships can facilitate the holistic idea to incur consumer’s sustainability lifestyle practices.
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Exploring the Impacts of Fashion Blog Type and Message Type on Female Consumer Response Towards the Brand

Exploring the Impacts of Fashion Blog Type and Message Type on Female Consumer Response Towards the Brand

Date: December 2013
Creator: Melton, Rebecca
Description: The current study examines the influences of blog type and blog message type on consumers’ perceptions of brand credibility and brand similarity. Additionally, the study seeks to understand the interaction effects of blog type and message type on brand credibility and brand similarity and on consumer engagement with a blog. The findings reveal that message type, specifically product message, is an important consideration when marketers want to illustrate similarities between the brand and consumers. Additionally, it was found that product messages should be considered when encouraging consumer engagement with a blog. However, blog type did not have an effect on consumer perceptions of brand credibility and similarity or consumer engagement.
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Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions

Date: December 2013
Creator: Karam, Marian T.
Description: This study explored attributes of a Facebook brand page (FBP). Seven variables were derived from the framework and applied to FBPs. The goals of this research were to discover which attributes contribute to a successful FBP, determine which attributes increase purchase intentions, and help marketers determine where to focus their efforts. A total of 421 surveys were gathered from men and women ages 18 and older. The methods of this research included factor analysis and multiple regression analysis. Results yielded two loading factors for the trustworthiness variable and supported hypotheses of trustworthiness increasing purchase intentions. It was also discovered that participation positively influences purchase intentions. It is advised that information content be monitored to avoid information overload.
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Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention

Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention

Date: December 2013
Creator: Jung, Yeo Jin
Description: Social networking sites are a major networking tool for consumer interactions as they provide a platform for communication, socialization, and learning activity. Subsequently, social media has become an important marketing tool for advertising companies’ messages. As a result, fashion brands such as H&M and Victoria’s Secret started to show more brand ads on Facebook. Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a brand page. However, research regarding this topic is limited as the social networking sites is relatively a new phenomenon. Therefore, the purpose of this research is to examine the effect of the brand’s comments in attenuating (enhancing) negative (positive) influence of other consumer’s postings on brand trust and purchase intention of other consumer’s postings on social media. Findings from this study revealed that there is no moderating effect of brand comments of the relationship between other consumer’s postings and brand trust, while positive other consumer’s postings has a significant effect on consumers’ brand trust. Also, there were no significant differences among other consumer’s postings, brand comments and purchase intention relationships. These findings add to the previous literature explains that brand should interact with consumers ...
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