UNT Theses and Dissertations - 6 Matching Results

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Oprah and Her Book Club: More than Mass Media Money-Maker

Description: With her Book Club, talk show host Oprah Winfrey has used the relatively new technology of television to revive literature. Despite the odds against her--selecting hard-to-read, quirky books by generally unknown authors--Winfrey has successfully created women's spaces for the 1990s, not so different from the American women's social clubs from the late 1800s and early 1900s, and the French salons of the sixteenth and seventeenth centuries. This study will show how Oprah's Book Club allows reader… more
Date: May 1999
Creator: Jones, Carrie S. Lilly
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Corporate Propaganda Analysis: a Case Study of Nike, Inc.

Description: This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) exis… more
Date: December 1998
Creator: Anderson, Christian S. (Christian Spencer)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Representations of Women in The Dallas Morning News During the Feminist Movement

Description: Content analysis of The Dallas Morning News focuses on sources, bylines, photographs, and main characters to determine the quantity and quality of portrayals of women. The study included front pages and main local news pages during one week each from 1950, 1960, 1970, 1980, and 1990. Change was charted by year for both sexes. In 1950, few representations of women were included and many were stereotypical. Some stereotyping persisted in 1990, and men outnumbered women more than 3 to 1 as story s… more
Date: August 1992
Creator: Lambiase, Jacqueline
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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A Comparative Content Analysis of ITAR-TASS's and the United Press International's Coverage of the Russian Referendum in April 1993

Description: A comparative content analysis was conducted to determine whether the Russian (ITAR-TASS) and the American (UPI) wire service coverage of President Boris Yeltsin in the April 25, 1993, referendum was balanced and unbiased. Also, the amount of space dedicated to this topic was measured. Study results indicate that ITAR-TASS was more critical of Yeltsin prior to the referendum than UPI, and that there was no statistically important difference between the two wire services in their post referendum… more
Date: May 1994
Creator: Glad, Lotte Marie
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Partner: UNT Libraries
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A Descriptive Analysis of Causal Attribution in News Reports of the 1992 Los Angeles Riots in Three National Newspapers

Description: A content analysis was conducted to determine the amount and type of causal explanation included in coverage of the 1992 Los Angeles riots in The New York Times, the Los Angeles Times and The Christian Science Monitor. The data were analyzed to determine whether causal explanations were primarily societal or individual/situational. The primary purpose was to examine whether the press has altered its reporting techniques since the Kerner Commission report criticized the narrow, descriptive-based… more
Date: August 1993
Creator: Franks, J. Elizabeth
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Partner: UNT Libraries
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Making Meaning out of Difference: A Cultural Studies Analysis of the Struggle over the Meaning of Gayness in "Ellen" and Time Magazine

Description: On April 30, 1997, for the first time in television history, an actress on a popular television sitcom announced to the world that both se and the character she played were lesbians. This study offers an interpretation of the significance of Ellen DeGeneres' coming through a cultural studies analysis of the April 14, 1997 Time magazine article in which DeGeneres comes out and the April 30, 1997 "Ellen" television episode in which DeGeneres brings her character, Ellen Morgan, out. The study reve… more
Date: August 1998
Creator: Stearns, Susan, 1965-
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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