Search Results

open access

An Evaluation of the Efforts of Denton Apparel Stores in Securing Student Trade

Description: "The purpose of this study is to determine the extent to which Denton apparel stores have succeeded in securing student trade, and from the findings, draw some conclusions concerning improvement of relations with students which would maximize the amount of student trade obtained by these stores... according to the findings, the Denton apparel stores as a whole do not seem to be achieving their maximum potential in securing student trade...It seems that most of the stores could substantially inc… more
Date: August 1953
Creator: McGee, Mack Edwin
Partner: UNT Libraries
Back to Top of Screen