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  Partner: UNT Libraries
 Department: Department of Business Education
 Country: United States
 Collection: UNT Theses and Dissertations
An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April
"It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy reliability-reputation, durability-dependability, social distinction, fear-caution, ambition, pleasure, and family affection. The economy was the one most used appeal by the dealer. As shown in Table 12, the number of advertising appeals used corresponds or exceeds very little the total number of advertising insertions. Excepting one case, the dealers place the largest advertisements in the Sunday paper. The general procedure was that of placing large advertisements in the Sunday paper and smaller ones throughout the week. The total cost for the twenty automobile dealers was $6,452.08. The total advertising cost per dealer ranged from $38.20 to $1613.81. Only nine of the twenty dealers used superlatives in advertising during the month of April. The nine dealers used nine different superlatives for a total of 281 times."--leaves 1 and 35. digital.library.unt.edu/ark:/67531/metadc699727/
Commercial Job Opportunity Survey of McAllen, Texas
"The survey of commercial job opportunities in the City of McAllen, Texas, was undertaken for the purpose of determining: 1. The numerical importance of training for the different kinds of local commercial positions. 2. The desired age, sex, training, and experience for employees in the different commercial positions of the City. 3. Information to be used in the revision of the commercial curriculum of the McAllen Senior High School and in the vocational guidance of students, and in the placement of graduates. 4. The importance and kinds of office equipment in general use locally. 5. The means by which employers of the City of McAllen, Texas, obtain commercial employees. A local survey seemed desirable in order to understand the local situation and needs in regard to commercial courses offered in the high school, and to revise the commercial curriculum intelligently."--leaf 1. digital.library.unt.edu/ark:/67531/metadc699688/
A Comparative Study of Peters and Pomeroy's Fourth Edition of Commercial Law and Texas Statutes and Rulings and a Texas Supplement Thereto
In Peters and Pomeroy's fourth edition of Commercial Law, a number of cases are cited where there is a difference between the laws and rulings of the various states. There are only three cases in which the difference is given. The procedure was to find all of the cases in which there is any doubt as to the Texas law, and to quote the law or ruling as given by Peters and Pomeroy, and then to give the law or ruling of the State of Texas. digital.library.unt.edu/ark:/67531/metadc70309/
A Comparative Study of the Qualifications and Duties of City School Superintendents' Secretaries in Oklahoma
The problem in this study is to make a comparison of the qualifications and duties of secretaries of city school superintendents in Oklahoma, with regard to academic training stenographic duties, duties pertaining to financial records and reports, banking duties, duties pertaining to general records and reports, duties pertaining to bus and transportation reports, teaching duties and miscellaneous duties. digital.library.unt.edu/ark:/67531/metadc75482/
The Determination of the Vocational Opportunities for Commercial Graduates of the Smaller and Medium-Sized High Schools, Together with Suggestions for Changes in the Curricula of the High Schools for Lafayette County, Missouri
The aim of this study was to suggest adjustments for the commercial curricula of Lafayette County and to determine the vocational opportunities for commercial graduates of the smaller and medium-sized high schools in a small section of central Missouri. digital.library.unt.edu/ark:/67531/metadc70294/
The Evolution and Present Form of Automobile Insurance in the State of Texas
The purpose of this study is to determine the evolution and present form of automobile insurance in the State of Texas. digital.library.unt.edu/ark:/67531/metadc83336/
The Evolution and Present Status of Accident and Health Insurance in the United States
The purpose of this study will be to determine the evolution and present form of accident and health insurance in the United States. digital.library.unt.edu/ark:/67531/metadc75338/
Integration of Business Training with Business in Wellington, Texas
Studies whether or not the Wellington High School Commercial Department was meeting the probable future needs of business employers and employees of Wellington, Texas. digital.library.unt.edu/ark:/67531/metadc53325/
Methods of County Financing in Relation to County Government in Texas
This study aims to show the relation of the methods of county financing in Texas to the present form of county government. It argues that the present form of county government in Texas is antiquated and inadequate to meet the requirements of efficient administration of county financing. digital.library.unt.edu/ark:/67531/metadc70251/
Occupational Opportunities and Requirements for Business Office and Sales Employment in Kingsville, Texas
The purpose of the survey was to study the business organizations from the standpoint of type, number of office employees, and the type and number of office machines used, in order that the commercial courses of the Kingsville High School could be patterned to these business needs. digital.library.unt.edu/ark:/67531/metadc75336/
Secretarial and Stenographic Duties and Qualifications in Department Stores in Dallas and Fort Worth
This survey presents views of department store officials on what they expect from their employees in an effort to improve the training of stenographers and secretaries. digital.library.unt.edu/ark:/67531/metadc75271/
The Shifting in the Sources of Earnings of Banks since 1935
This thesis is proposed and the study is made from a firm conviction that for the United States the system of private enterprise is the one that best suits our national temperament and our great abilities. digital.library.unt.edu/ark:/67531/metadc70354/
A Survey of Commercial Employees in Gladewater, Texas, with Recommendations for a Commercial Training Program on the Secondary School Level
A study to revise the commercial curriculum of Gladewater High School to fit the needs of potential graduates. digital.library.unt.edu/ark:/67531/metadc75291/
Survey of Department Store Employment in the Cities of Dallas, Sherman, Denison, and Denton, Texas
This study was undertaken for the purpose of finding the standard requirements and qualifications demanded of employees by the sales, sales service, and executive divisions of the average department stores, and the rewards and benefits enjoyed by the employees for faithful and efficient service rendered to the organization. digital.library.unt.edu/ark:/67531/metadc75329/