Alternative Information Processing Formats for Overcoming Information Processing Deficits in Senior Adults
Description:
The objective of this study was to examine the effectiveness of alternative advertising presentation formats, and the quantity of information presented in advertisements in overcoming possible information-processing deficits in senior adults that could affect their recall of ad attributes and brand name, the cognitive responses generated, and attitude toward the ad. In addition, the study examined the effectiveness of retirement status as a classification or segmentation variable in comparison …
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Date:
December 2000
Creator:
Muller, Lynn F.
Partner:
UNT Libraries