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A History of Contemporary Independent Film Marketing in the United States (1989-1998)

Description: This study explores the reasons for the rise in independent film's popularity, which have created a unique Hollywood phenomenon, the successful "mini-major" independent studio, dedicated to both art and commerce. Chapters cover the history of independent film, characteristics of both independent and mainstreamfilms with regards to financing, acquisition, distribution and marketing, trends within independent film in the late 1980s and 1990s, crucial distributors and landmark independent films, a… more
Date: August 1998
Creator: Ahearn, John P. (John Patrick)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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