UNT Theses and Dissertations - 85 Matching Results

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Internal and External Drivers of Consumers’ Product Return Behaviors

Description: Product return is a necessary part of the exchange process between companies and customers. It accounts for approximately 16% of total sales and a reduction in retailer / manufacturer profits by 3.8% on average. However, industry data also indicates that a significant portion of products are returned for reasons other than product failure – e.g., change of mind, found a lower price elsewhere, or fraudulent and unethical reasons. Consequently, many firms (e.g., REI) have altered their generous … more
Date: August 2015
Creator: Pei, Zhi "Kacie"
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An Interpretive and Postulational Model for Perception and Adoption of Innovation

Description: The problem with which this research is dealing is the lack of any explanatory model which explains both the perception and the adoption of new products. One objective of this study is to advance a new conceptual framework concerning both the perception and the adoption of new products. The second objective of this study is to evaluate this new framework theoretically and empirically. Bunge's evaluative criteria are used to evaluate the new model theoretically while Hunter, Schmidt, and Jackson… more
Date: August 1986
Creator: El-Sayed, Ismail Mohamed
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Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty

Description: Old Spice cleverly used a handsome actor to play the Old Spice Man character for a Super Bowl commercial in 2010. After the game, this Old Spice commercial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the video links with their family, friends, and co-wo… more
Date: August 2014
Creator: Tran, Gina A.
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An Investigation of the Differential in Consumer Behavior of the Working Woman as Opposed to the Non-Working Woman, and the Resulting Impact on the Performance of Marketing Functions and Institutions

Description: The purpose of this research is to investigate the differentials and commonalties in the consumer behavior and attitudes of the working woman as opposed to the non-working woman. The findings of the research are analyzed to determine their impact on the performance of marketing institutions and functions. The major hypothesis tested in this research is: Working women comprise a distinct market segment, which differs in kind from the non-working woman. Both primary and secondary data are used fo… more
Date: May 1974
Creator: McCall, Suzanne H.
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An Investigation of the Perception of Delivered Quality at Different Levels of Organizational Hierarchy in Services

Description: The overall purpose of this research was to add to existing theory of quality pertaining to the service provider's perception of quality. Quality in the service industry is difficult to assess because of the intangible, heterogeneous and labor intensive nature of services. In addition, personnel have varying perceptions of delivered quality based on their position within the organizational hierarchy. This study enhanced the Service Quality Model developed by Zeithaml, Berry, and Parasuraman (19… more
Date: December 1993
Creator: Getty, Juliet M. (Juliet Margolin)
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Legal Service Marketing: An Exploratory Study of Attorney Attitudes in the State of Texas

Description: The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law.
Date: August 1984
Creator: Ingram, Tom L.
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A Model of Salespeople's Training Attitudes and Related Outcomes

Description: Today many selling organizations are reexamining and revising their philosophy for managing salespeople because of increase costs of hiring and maintaining a sales force. More than everm management is looking for ways to assist salespeople in becoming more productive and effective faster. One avenue for enhancing salespersons' performance is through improved sales training practices. improved sales training practices should help salespeople view training, and how sales training transcends to th… more
Date: August 1999
Creator: Wilson, Phillip H.
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Modeling the "Make-or-Buy" Logistics Decision: An Empirical Analysis of the Logistic Decision Drivers for Suppliers and Manufacturers in Vendor Managed Inventory Relationships

Description: Managing the movement of components and products from suppliers to customers and ultimately to end-users is undergoing rapid changes. Supply chain management has increasingly gained attention as companies have sought to reduce costs and improve service performance in a quest for gaining an advantage on the competition.
Date: August 1999
Creator: Ricketts, Philip M.
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No-thought Shopping: Understanding and Controlling Nonconscious Processing in Marketing

Description: This dissertation explores how nonconscious thought processing might be affected and activated in ways that influence consumer decision making. To activate nonconscious thought processes, this dissertation relies on priming—the unobtrusive activation of mental representations by stimuli in a social context, which occurs without participants' conscious awareness. Three dimensions of consumer decision making are investigated: purchase intention, product evaluation and arousal. The dissertation is… more
Date: December 2012
Creator: Fabrize, Robert O., Jr.
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Nonprofit Advertising and Behavioral Intention: the Effects of Persuasive Messages on Donation and Volunteerism

Description: Nonprofit organizations are dependent on donations and volunteers to remain operational. Most rely on persuasive communications to inform, educate, and convince recipients of their messaging to respond in order to raise funds and generate volunteers. Though the marketing and psychology literature has examined charitable giving and volunteerism, the effectiveness of persuasive messages to affect philanthropy, gift-giving, and fundraising is a gap in the cause marketing literature (Dann et al. 20… more
Date: August 2013
Creator: Van Steenburg, Eric
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Perceptions of Work Group and Managerial Behaviors as Antecedents of a Salesperson's Commitment, Performance, and Turnover

Description: Theoretically grounded and empirically testable conceptualizations that offer alternative explanations regarding sales force performance and turnover can: (a) enhance understanding regarding these pivotal outcomes, and (b) augment an organization's capability to increase sales and decrease turnover. The study advances one such explanation by conceptualizing and testing a perceptual model that links a salesperson's psychological climate dimensions to organizational commitment, performance, and t… more
Date: August 1999
Creator: Gulati, Rajesh, 1964-
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Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination

Description: The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based retailers increasingly dominate online sales the questions of when and how an incumbent retailer should adopt an online channel to achieve and sustain a competitive advantage are of utmost interest for b… more
Date: May 2008
Creator: Pentina, Iryna
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Phantom Menace: the Effect of Narcissism on Word-of-mouth Communications

Description: Previous empirical research and anecdotal accounts suggest that “subclinical narcissism” or “average Joe’s narcissism” is one of the most prevalent social phenomena in many parts of the world. Research also suggests that there will be an unprecedented escalation “in average Joe narcissists” among future generations of consumers. The objective of this study is two-fold. The first objective of this study is to explore the moderating effect of the individual’s level of narcissistic personality on … more
Date: August 2014
Creator: Ngamsiriudom, Waros
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Problem Recognition in the Homeostatic Process of Consumer Decision Making: Its Definition, Measurement and Use

Description: One purpose of the dissertation was to determine what theoretical justification exists to support the description of problem recognition. Homeostatsis was found to be a well documented and accepted theory of tension reduction in both physiology and psychology. It was proposed as a proper theoretical foundation for problem recognition. It also implied that people develop styles as they repeatedly deal with similar problems. Another purpose of the dissertation was to develop a method for typifyin… more
Date: August 1983
Creator: Bruner, Gordon Carl.
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Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires

Description: The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nati… more
Date: May 1987
Creator: Knauber, Ines
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The Quest for Perfect Appearance: an Examination of the Role of Objective Self-awareness Theory and Emotions

Description: Quality of appearance is important in nature and individuals have a basic need to establish the normality of appearance to confirm their acceptability to others. In daily inter-relationships of the same species, for instance, normal-appearing members of a species group reject or kill other members who appear abnormal. In human society, appearance is considered as one of the most direct sources of information about other people, and unattractiveness is often accompanied by negative judgments, wh… more
Date: August 2012
Creator: Yazdanparast Ardestani, Atefeh
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Regulatory Orientation, Message Framing and Influences of Fit on Customer Behaviors

Description: Existing literature on consumer behavior has argued that an individual’s regulatory orientation interacts with message framing. If there is a match between regulatory orientation (promotion versus prevention) and message framing, this results in positive attitudes toward a given advertisement. Conversely, if there is a mismatch, the effect is opposite, i.e., attitudes toward that advertisement are less positive and less favorable. This research extends the term of compatibility by examining ho… more
Date: August 2012
Creator: Tran, Trang Phuc
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Resource Utilization of Salespeople and Prospecting Performance

Description: Every day, salespeople span boundaries, coordinate internal and external expertise, leverage social capital, mobilize the tangible and intangible resources of their firm, and try to create value for all stakeholders. Recognizing the important roles of salespeople, Evans et al. (2012) and Lassk et al. (2012) call for more research on the usage of skills, knowledge, people, strategies, expertise, and other resources of salespeople to produce the desired outcomes. Responding to their calls, this s… more
Date: December 2014
Creator: Nguyen, Thuy D.
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Retail Crowding: Impact of Merchandise Density on Store Image

Description: Store image research has attempted to identify factors contributing to formation of positive or negative perceptions of stores by consumers. These factors include tangible and intangible elements. Of the tangible factors, store atmosphere (including store layout and congestion level) is often identified as contributing to store image. Intangible factors influencing store image include emotional or psychological reactions that consumers have in response to various tangible store factors. One of … more
Date: December 1993
Creator: Paden, Nita L. (Nita Lynn)
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Retail Image Dimensions: An Empirical Analysis

Description: The goals of this dissertation were to determine the salient cognitive dimensions of retail image in the perceptions of consumers and the image attributes related to those dimensions. This study took advantage of multidimensional scaling techniques (MDS) to create dimensioned perceptual maps based on nonpredetermined attributes. Similarities data about five Dallas shopping centers, gathered by questionnaires from a sample (n=181) of women shoppers interviewed at the centers, were analyzed to di… more
Date: August 1982
Creator: Palmer, Arthur M. (Arthur Mohler)
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Retail Site Selection Using Multiple Regression Analysis

Description: Samples of stores were drawn from two chains, Pizza Hut and Zale Corporation. Two different samples were taken from Pizza Hut. Site specific material and sales data were furnished by the companies and demographic material relative to each site was gathered. Analysis of variance tests for linearity were run on the three regression equations developed from the data and each of the three regressions equations were found to have a statistically significant linear relationship. Statistically signifi… more
Date: December 1978
Creator: Taylor, Ronald D. (Ronald Dean)
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The Role and Contributions of Independent Sales Representatives in the Relationship Between Merchandise Suppliers and Small Retailers: Dynamic Interactions in the Channel

Description: Small retailers are searching for a basis of competitive advantage to compete against larger retailers. The independent sales representative (rep) may represent such a basis. Little is known about how the role of reps and their performance is perceived by suppliers and retailers. We do not know what is expected from reps, if the reps' performance meets suppliers and retailers expectations, or whether met expectations lead to a basis of competitive advantage. Primarily, the study was designed to… more
Date: May 1998
Creator: Gruben, Kathleen H. (Kathleen Hall)
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Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions

Description: The skincare sector is among the fastest growing consumer branded products, boasting unprecedented growth rates in emerging markets, as well as steady growth in developed and post-developed markets. Yet, a more relevant question to marketers of branded skincare products is what factors influence consumers’ decisions about where to buy such products, and whether or not to spread positive word-of-mouth (WOM) about products and store preferences. Sirgy’s (1982, 1985) self-congruence theory postula… more
Date: August 2015
Creator: Dai, Bo
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A Scientometric Analysis of a Marketing Theoretician: “Good Will Hunting”

Description: Albert Einstein notably asserted that “It would be possible to describe everything scientifically, but it would make no sense; it would be without meaning, as if you described a Beethoven symphony as a variation of wave pressure.” Cast against the backdrop of Einstein’s assertion, the present research critically examines the enduring yet unresolved controversy regarding marketing as a science. Consider that the marketing discipline is nearing its first-century of inception, the Journal of Marke… more
Date: August 2014
Creator: Zuberi, Mel F.
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