The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising
Description:
The weight loss industry has come under fire from the Federal Trade Commission (FTC) in recent years due to consumer claims that many firms, marketing weight loss products, are using advertisements in an attempt to deceive consumers. Illegitimate weight loss claims have created so much concern that a White Paper call-to-action to investigate misleading weight loss advertisements has been filed. Despite recent interest, little attention has been garnered concerning the understanding of why cons…
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Date:
May 2008
Creator:
Amos, Clinton L.
Partner:
UNT Libraries