UNT Theses and Dissertations - 6 Matching Results

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An Interpretive and Postulational Model for Perception and Adoption of Innovation

Description: The problem with which this research is dealing is the lack of any explanatory model which explains both the perception and the adoption of new products. One objective of this study is to advance a new conceptual framework concerning both the perception and the adoption of new products. The second objective of this study is to evaluate this new framework theoretically and empirically. Bunge's evaluative criteria are used to evaluate the new model theoretically while Hunter, Schmidt, and Jackson… more
Date: August 1986
Creator: El-Sayed, Ismail Mohamed
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation.

Description: Despite a long-standing tradition to view gender as a unitary theoretical construct, there is an increasing approbation afforded to gender identity as a multifarious construct. Over and above physiological characteristics, gender identity is a psychological and a social construct. More than simply a biological classification, both gender and gender identity have been explored as portentous moderators of consumers' cognitive and emotive states, brand attributions and shopping behaviors. How migh… more
Date: August 2008
Creator: Ye, Lei
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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A Cognitive Approach to Packaging: Imagery and Emotion as Critical Factors to Buying Decision at Point-of-Purchase

Description: A packaging model is presented in this study which attempts to show some important aspects of a consumer's cognitive process in relation to packaging. This packaging model is based on the theories of imagery, emotion, and perception (and sensation). Perception of a packaged good occurs because the motivation system of a consumer selects particular information that the packaged good provides. Unlike the situation which occurs in behaviorism, stimulus is as important as response, and motivation e… more
Date: December 1986
Creator: Kim, Gap
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Commercial Motor Vehicle Driver Safety: An Application of Ethics Theory

Description: Safety is an important aspect of ethical, socially responsible logistics. Current U.S. motor carrier (MC) safety research topical coverage includes the effects of individual and environmental influences, carrier safety management, and regulatory compliance on carrier safety and driver fatigue/safety performance. Interestingly, little research on the subject of truck drivers' safety attitudes and behaviors exists and the underlying decision-making processes that guide drivers' safety-related b… more
Date: August 2009
Creator: Douglas, Matthew Aaron
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Civility Matters

Description: While the proliferation of literature on the subject of growing incivility in society demonstrates the increasing importance given to civility by corporate America, there has been little academic investigation of the concept. The limited number of academic studies on civility reveals immense negative consequences for uncivil behavior. One question for marketers of businesses is whether lack of civility among front-end personnel can negatively influence sales. This dissertation is an attempt to … more
Date: May 2011
Creator: Vahie, Archna
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Social Exclusion and Green Consumption

Description: Social exclusion has garnered much attention from researchers across the social sciences, especially among social psychologists. However, given the fact that social relationships and consumption are two of the central activities in daily life, there is surprisingly little research on the impact of social connection threats within the realm of consumer behavior. This study examines the effect of social exclusion on proenvironmental behavior and green consumption. More precisely, the objectives o… more
Date: August 2013
Creator: Naderi, Iman
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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