Date: May 2004
Creator: Sarkaria, Gagandeep
Description: Man has used graphic signs and symbols to express a variety of thoughts and feelings since before the invention of writing; they have helped him to preserve the ideologies that have enabled him to articulate his conception of the world. Every culture in every historical era has invested the objects, animals and plants around it with a multitude of different psychological meanings to communicate its essential belief systems and social aspirations. In my document, I chose to shed light on the responsibility I believe design educators must assume regarding their ability to understand and teach the importance of how similar graphic signs, symbols, ideograms and icons are perceived differently by different cultures in the hyper-connected, inter-global economy of 21st century. It is very crucial not to discount the influence and correlation of symbolic, fundamental building blocks of design with the basic psychological functions that inform our subconscious, and are also informed by our individual social and cultural upbringings. People from different cultures may cognate these shapes similarly, but they perceive and encode their meanings based on their particular social and cultural influences. One-size-fits-all communication design solutions rarely work, especially when they are distributed to culturally diverse audiences, because various ethnic ...
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